IPTV
Grabyo teams up with Magnifi to transform cloud production and video highlights by adding a layer of AI
Mumbai: Grabyo, the cloud-native live production and distribution platform and Magnifi, the AI-powered highlight generation platform have announced a partnership aimed at delivering a powerful, human-centred video automation workflow, reshaping how sports content creators and broadcasters engage with audiences worldwide. The partnership combines Grabyo’s live clipping, editing and publishing platform with Magnifi’s automated highlights production solution, which uses cutting-edge machine learning and computer vision technologies, to give sports organisations the ability to capture, edit and publish highlight clips from live sports broadcasts at speed, and at scale.
This partnership aims to maximise the efficiency and speed of both platforms while keeping humans at the centre of storytelling, allowing for enhanced creativity to make the automated content more engaging and relevant to audiences. “While clipping automation has been a key development in sports coverage, we have always felt that a human-centred approach made the content more personalised and enhanced the content quality,” said Grabyo CEO Gareth Capon. “Automated workflows bring efficiency and scale to video workflows, but when it comes to the nuances of storytelling within sport, editors are currently needed to create content that resonates with audiences. We are excited to bring this solution to market with the best of both worlds, to empower sports broadcasters, federations and teams to offer an unparalleled level of audience engagement with more quality content than ever before.”
“One of the most valuable benefits of AI for sports right holders is its ability to deliver high-impact content at scale. We are excited about this partnership as it empowers sports rights holders to create viewer centric content which has a direct impact on their ROI”, said Magnifi CEO Vinayak Srivastava. “AI-powered solutions empower broadcasters to create new monetisation opportunities in real-time, and we believe this partnership will be the key to achieving higher fan engagement across all channels.”
This collaboration of Magnifi’s AI-generated markers and automated highlight detection with Grabyo’s live clipping platform will empower digital and social teams to identify and create key moments and highlights in multiple formats for rapid publishing on every social and digital platform. It will also support near-live workflows, for those unable to publish VOD content in real-time due to media rights restrictions.
Swift TV, India’s rapidly growing Free Ad-Supported Streaming Television (FAST) platform, has partnered with Hoichoi, the leading destination for Bengali and Hindi entertainment, to deliver premium regional content absolutely free.
With 800K+ downloads and 130+ live channels in 12+ languages, Swift TV offers an extensive catalog of movies, shows, and live entertainment. This collaboration brings Hoichoi’s acclaimed Bengali and Hindi originals, movies, and series directly to the Swift TV app, at no extra cost.
A major highlight is the exclusive Hoichoi Live Channels—a first-of-its-kind innovation in FAST streaming. The Bengali Hoichoi Live Channel is available internationally (except India), while the Hindi channel is accessible worldwide, including India. This positions Swift TV as the go-to destination for regional entertainment across India, the US, and Canada.
“We’re thrilled to bring Hoichoi’s exceptional content to our audiences,” said a Swift TV spokesperson. “Our bespoke Hoichoi Live Channels set new benchmarks for free, high-quality regional entertainment.”
For Hoichoi, the partnership opens doors to the FAST ecosystem, expanding its reach beyond SVOD audiences while staying true to its mission of celebrating Bengali narratives.
With top partners like Viacom18, Zee, Pitaara, Republic TV, and Bloomberg Originals, Swift TV continues to strengthen its premium content lineup.
Download the Swift TV app today Swift Tv and enjoy Hoichoi’s world-class Bengali and Hindi entertainment—free, accessible, and tailored for every mood, in your language, on your terms.
