Brands
Recode Studios files IPO draft, steps into the public market
MUMBAI: Recode Studios Limited, the homegrown beauty and cosmetics brand that caught national attention on Shark Tank India Season 2, has taken a decisive step towards its next chapter. The company has filed its Draft Red Herring Prospectus with SEBI for a proposed initial public offering on the BSE SME Exchange.
The move signals a clear shift from startup momentum to structured scale. Through the proposed IPO, Recode Studios plans to strengthen its working capital and set up a new warehouse facility, aimed at sharpening operations and building a more resilient supply chain.
With beauty and personal care increasingly driven by digital discovery, the brand also intends to step up investments in advertising, promotions and brand-building initiatives. The idea is simple: stay visible, stay relevant and stay ahead in a crowded market.
From a televised pitch to public market ambition, Recode Studios’ journey reflects a steady focus on growth backed by planning rather than hype. The IPO filing underlines the company’s emphasis on governance, transparency and long-term value creation as it prepares for life as a listed entity.
Commenting on the development, Recode Studios Limited chief financial officer Narinder Singh, said the filing marks a defining milestone for the company. He noted that the proposed IPO would help streamline operations, improve scalability and reinforce the company’s commitment to financial discipline and sustainable growth.
As it looks ahead, Recode Studios has acknowledged the role of its advisors, partners, team members and loyal customers in shaping its progress so far.
With the beauty and personal care market continuing to grow at pace in India, Recode Studios is now setting its sights on a future that blends creativity with corporate credibility, and ambition with accountability.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
