Brands
Snack to the future as Buybuycart rolls out B2 Premium private label
MUMBAI: When supermarkets start thinking premium, the snack aisle gets a serious upgrade. Buybuycart has expanded its private label strategy with the launch of B2 Premium, a new range of snacks and food products aimed at high-frequency, everyday consumption categories. The move marks a deliberate push to strengthen Buybuycart’s in-house portfolio as competition intensifies across India’s organised retail space.
Positioned as a quality-first offering, B2 Premium spans a wide assortment that includes dry fruits, flavoured makhana, chips, cookies, cakes, candies, tea, condiments and other pantry staples. The range is designed to balance taste and nutrition, with products processed and sourced to retain natural flavour and nutrients, making them suitable for both daily use and gifting.
According to Buybuycart director and co-founder Ashish Pandey the private label expansion is a key step in building a more robust product ecosystem. He noted that the B2 Premium range is expected to be distributed across 200 to 300 Buybuycart franchise stores nationwide, significantly widening reach and accessibility while reinforcing the brand’s value proposition for franchise partners.
The products will be available across Buybuycart’s offline franchise network as well as online through Amazon and the company’s official website. Select items will also be accessible via the company’s quick-commerce offering, Buybuycart – Grocery in Minutes, which is currently being rolled out in markets where franchise stores are operational.
With B2 Premium, Buybuycart joins a growing list of Indian retailers betting on private labels to drive margins, loyalty and scale. By stepping deeper into everyday food categories, the chain is signalling that in modern retail, owning the shelf increasingly means owning the brand on it.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
