Snack to the future as Buybuycart rolls out B2 Premium private label

MUMBAI: When supermarkets start thinking premium, the snack aisle gets a serious upgrade. Buybuycart has expanded its private label strategy with the launch of B2 Premium, a new range of snacks and food products aimed at high-frequency, everyday consumption categories. The move marks a deliberate push to strengthen Buybuycart’s in-house portfolio as competition intensifies across India’s organised retail space.

Positioned as a quality-first offering, B2 Premium spans a wide assortment that includes dry fruits, flavoured makhana, chips, cookies, cakes, candies, tea, condiments and other pantry staples. The range is designed to balance taste and nutrition, with products processed and sourced to retain natural flavour and nutrients, making them suitable for both daily use and gifting.

According to Buybuycart director and co-founder Ashish Pandey the private label expansion is a key step in building a more robust product ecosystem. He noted that the B2 Premium range is expected to be distributed across 200 to 300 Buybuycart franchise stores nationwide, significantly widening reach and accessibility while reinforcing the brand’s value proposition for franchise partners.

The products will be available across Buybuycart’s offline franchise network as well as online through Amazon and the company’s official website. Select items will also be accessible via the company’s quick-commerce offering, Buybuycart – Grocery in Minutes, which is currently being rolled out in markets where franchise stores are operational.

With B2 Premium, Buybuycart joins a growing list of Indian retailers betting on private labels to drive margins, loyalty and scale. By stepping deeper into everyday food categories, the chain is signalling that in modern retail, owning the shelf increasingly means owning the brand on it.