Brands
Deepti Sampat appointed as vice president – marketing & digital at IndiGo
GURUGRAM: IndiGo has drafted in Deepti Sampat as vice president – marketing and digital, bolstering its top team as India’s largest airline accelerates growth and sharpens its digital edge.
In her new role, Sampat will lead brand strategy, digital marketing and customer engagement, with a mandate to drive scale, consistency and innovation across every customer touchpoint. The appointment signals IndiGo’s intent to future-proof its brand as competition intensifies and expectations rise.
Sampat joins from Air India Limited, where she served as vice president – marketing and steered Brand Air India and B2C marketing in the aftermath of the Vistara–Air India merger. Before that, she spent more than five years at Vistara – Tata SIA Airlines Ltd., leading marketing through a period marked by high-profile, award-winning campaigns and plaudits for customer experience.
With close to three decades of experience spanning aviation, travel, hospitality and digital-first brands, Sampat brings both institutional memory and a modern marketing playbook. For IndiGo, the message is clear: as the airline scales up, its brand ambitions are taking off just as fast.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
