Brands
Attrangi appoints Apurv Singh as strategic consultant
MUMBAI: Attrangi is tightening its growth screws. The contemporary jewellery brand has brought in Apurv Singh as strategic consultant, signalling a shift towards sharper marketing discipline as its digital heft collides with an expanding physical footprint.
The appointment comes as Attrangi builds on a sizeable online following—more than 4 lakh followers across social platforms—while operating three experience centres in Mumbai, Chennai and Surat. The brand is now seeking structure as much as speed.
Singh brings over a decade of experience across performance marketing, analytics and brand scaling, working at the intersection of data and storytelling. His track record spans the TATA Group, across brands including Fastrack, Taneira, Titan and Tanishq, as well as Reliance Brands, where he supported premium and luxury labels such as Adidas India, Superdry, Hugo Boss and Hamleys. He has also worked with Godrej Properties and collaborated with platforms including Spotify India, Amazon India and Amazon UAE.
Beyond boardrooms, Singh commands an audience of his own. He has built a digital following of more than three lakh on Instagram, sharing insights on marketing and growth—an overlap that fits neatly with Attrangi’s digital-first ambitions.
His brief is advisory rather than operational. Singh will work closely with the founders on marketing direction, growth strategy and performance measurement, leaving execution to internal teams and partners.
“As we scale, clarity matters as much as creativity,” said Vidushi Jain, co-founder of Attrangi, pointing to the need to grow without diluting the brand’s design-led identity. Saloni Shah, co-founder, said Singh’s ability to balance numbers with narrative made him a natural fit at this stage.
For Singh, the appeal lies in intent. He cited the founders’ focus on disciplined, purpose-led growth and a clear long-term vision.
Attrangi, founded by Jain and Shah, blends Indian craftsmanship with contemporary design, offering jewellery that moves easily from statement pieces to everyday wear.
With structure now joining style, the brand is betting that measured growth can be just as bold.
Brands
Tata Sons board set to approve Chandrasekaran’s third term as chairman: Reports
Chandrasekaran tipped for third term as Tata Group seeks steady hand at the helm
MUMBAI: The Tata Sons board is gearing up for a landmark meeting on February 24, with the spotlight on the re-appointment of N. Chandrasekaran as chairman. According to media reports, the board will consider several proposals, but the star item is Chandrasekaran’s potential third term, signalling continuity at the top of India’s most storied business group.
Chandrasekaran, popularly known as Chandra, has been at the helm of Tata Sons since January 2017. His current tenure concludes in February 2027, and the proposal on the table is for a five-year extension. The proposal comes from Noel Tata, chairman of Tata Trusts, and Venu Srinivasan, vice chairman of Tata Trusts, with board approval required to make it official.
Chandra’s journey with the Tata Group is a remarkable rise through the ranks. He started as an intern at Tata Consultancy Services, rose to chief operating officer in 2007, and became CEO in 2009 at the age of 46. He joined the Tata Sons board in 2016 and has been steering the group’s flagship companies ever since, holding chairmanships at Tata Steel, Tata Motors, Tata Power, Air India, Indian Hotels Company, and TCS itself.
A close aide of the late Ratan Tata, Chandrasekaran is widely seen as a steady hand capable of guiding the conglomerate through change while maintaining its long-standing ethos. Extending his term would reflect the Tata Trusts’ confidence in his strategic vision and the desire for stability at the group’s top echelons.
The board meeting on February 24 is expected to formalise the decision, marking another chapter in the Tata Group’s enduring story of leadership continuity and business ambition.
