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ASK Investment Managers names Amit Nigam as deputy CIO
MUMBAI: ASK Investment Managers has bolstered its investment bench with the appointment of Amit Nigam as deputy chief investment officer, signalling a renewed push to deepen its equity expertise.
Backed by Blackstone, the ASK Asset and Wealth Management Group is expanding its equity platform at a time when investors are looking for steady hands and sharper thinking. Nigam brings more than 20 years of experience across portfolio management and equity research, having steered everything from large-cap and mid-cap funds to ESG, infrastructure and tax-saving strategies.
He joins ASK from Invesco Asset Management, where he managed diversified mutual fund mandates worth around Rs 10,000 crore. Earlier stints at BNP Paribas Investment Partners further shaped his reputation for building disciplined investment processes and delivering consistent outcomes.
ASK Investment Managers CIO and CEO for equities George Heber Joseph, said Nigam’s market insight and leadership skills would strengthen the firm’s research-led approach and support its long-term growth ambitions.
For his part, Nigam said ASK’s focus on rigorous research and patient wealth creation closely mirrors his own investment philosophy. He plans to work with the leadership team to broaden the product mix and sharpen research capabilities.
An alumnus of IIM Indore with an engineering degree from IIT Roorkee, Nigam now steps into a role that places him at the heart of ASK’s equity story, one that is betting on experience, clarity and calm decision-making in an increasingly noisy market.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
