MAM
PRable Global brings in Shivani Sharma as associate VP – Public Relations & Digital Marketing
New Delhi: PRable Global has strengthened its senior leadership ranks with the appointment of Shivani Sharma as associate vp, public relations and digital marketing, as the firm sharpens its focus on integrated communications and public affairs.
Sharma will lead strategic counsel and integrated planning for clients, deepen key mandates and mentor cross-sector teams. She will also work closely with national and international businesses, reinforcing PRable Global’s pitch as a partner for brands navigating reputation, stakeholder and policy-led environments.
Aman Singh Madaan, founder and ceo of PRable Global, said Sharma’s experience aligned closely with the firm’s ambitions. “Her grounding in policy-led communications, advocacy and reputation management adds depth to our leadership. Her consultative style will matter as we support partners in India and overseas.”
Sharma said she was looking forward to building future-ready campaigns at the firm. “PRable Global’s integrated approach and its understanding of policy and stakeholder ecosystems strongly resonate with my professional journey. I am excited to work with the team to help brands communicate with clarity and confidence.”
With nearly 15 years in brand communication, government affairs, stakeholder engagement and crisis management, Sharma brings deep sector expertise spanning healthcare, education, skilling and digital innovation. Her client roster includes the Bill & Melinda Gates Foundation, the Michael and Susan Dell Foundation, the National Skill Development Corporation under the ministry of skill development and entrepreneurship, and Fortis Healthcare, alongside project work with organisations such as The Lancet and DISHA Foundation.
Founded in 2019, PRable Global has built a reputation as a full-service communications and digital marketing firm, blending traditional public relations with data-led digital, crisis and investor communications.
For PRable Global, the hire signals intent. As scrutiny rises and narratives matter more than ever, the firm is adding senior muscle to stay ahead of the conversation.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
