Brands
Airtel names Shreyas Mehrotra CMO and digital sales head
GURUGRAM: Bharti Airtel has handed a bigger brief to one of its key marketing architects. Shreyas Mehrotra has been appointed chief marketing officer and head of digital sales at Airtel Business, marking a new chapter in the company’s push to scale its B2B ambitions.
Mehrotra will continue to lead marketing for Nxtra by Airtel and Airtel Digital, now rebranded as Xtelify, alongside his expanded responsibilities. The move signals Airtel’s intent to bring sharper focus to digital-led growth, cloud services and a more distinctive business brand voice.
Airtel insiders credit Mehrotra with helping reshape the company’s B2B narrative since he moved to Airtel Business in 2022. During this period, he played a central role in accelerating the cloud and digital platform strategy, anchored by the launch of Airtel Cloud, the rollout of Xtelify and a clearer, more confident market presence across enterprise segments.
Having joined Airtel in 2018, Mehrotra has worn several hats across the organisation. His early years saw him lead brand marketing for the consumer business, including major portfolio launches. He later steered the category strategy for Airtel Black, the company’s first converged offering across mobility, broadband and DTH, aimed squarely at high value customers.
In his new role, Mehrotra will focus on scaling marketing and digital sales at Airtel Business, an operation that manages a business of around 3 billion dollars. His mandate includes driving growth through sharper go to market strategies, smarter digital journeys and deeper use of technology, including generative AI, to improve conversions and productivity.
The appointment caps a career that spans consumer goods, startups and telecom, with stints at Marico, Ola, Tata Teleservices and TaxiForSure. Along the way, Mehrotra has picked up industry recognition, including Assocam Marketing Leader of the Year 2025 and multiple awards for marketing and martech innovation.
For Airtel Business, the message is clear. As competition heats up in cloud and enterprise services, the company is betting on a seasoned marketer to keep the story simple, the brand sharp and growth firmly on the agenda.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
