Brands
ITC names Anuj Bansal chief business officer of Yoga Bar
MUMBAI: ITC Limited has handed the reins of its fast-growing health foods play to a familiar face, appointing Anuj Bansal as chief business officer of Yoga Bar, the clean-label brand under Sprout Life Foods.
Bansal, a 17-year ITC veteran, takes charge at a time when Yoga Bar is looking to move from niche favourite to mainstream staple. Known for blending brand storytelling with business rigour, he now brings his playbook to a category driven as much by trust as by taste.
Announcing the move, Bansal struck a characteristically upbeat note. “I’m happy to share that I’m starting a new position as Chief Business Officer, Yoga Bar at ITC Limited Foods. Lot to learn and lot to create. Forty-one but feels like 21,” he said.
His appointment builds on a long and varied career within ITC’s foods business. Bansal currently serves as a member of the ITC Foods Executive Committee and has led some of the company’s most recognisable brands across biscuits, chocolates, confectionery and coffee. From shaping Sunfeast into a household name to driving growth across Candyman, Dark Fantasy and Bingo!, his journey spans marketing, sales, category development and supply chain roles.
With Yoga Bar, ITC is betting on both credibility and creativity. As consumers increasingly seek healthier options without sacrificing flavour, Bansal’s task will be to scale the brand while keeping its youthful, honest appeal intact.
For Bansal, it is a new chapter within a familiar organisation. For Yoga Bar, it could be the push that takes the brand from pantry shelves to everyday conversations.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
