MAM
LG presents the 2023 All India K-POP contest finale: A global music talent extravaganza!
Mumbai: LG Electronics India, India’s leading consumer durables brand, in association with Korean Cultural Centre India, is set to host the finale of the “All India K-Pop Contest 2023(Presented by LG)”, a spectacular showcase of musical talent and cultural diversity. The event is scheduled for 16 September, starting at 5 P.M., and will take place at the iconic Thyagaraj Stadium in New Delhi in the presence of H.E. Chang Jae-Bok, ambassador of the Republic of Korea to India & Hong Ju Jeon, MD-LG India.
All India K-POP Contest 2023(Presented by LG) has been a resounding success, with an impressive 11,000 registrations from across the country. The competition consisted of three challenging rounds – an online round, followed by a regional round, and the highly competitive semi-finals. Out of the 22 exceptionally talented semi-finalists, 12 have emerged victorious, securing their spot in the grand finale.
The K-pop contest, initiated in 2012, has become a dance and music festival for Indian K-pop fans. To commemorate the 50 anniversary of diplomatic relations between Korea and India the contest will have a celebrity performance from a famous Korean K-pop band MCND. This event promises to be a mesmerising fusion of music, dance, and culture, showcasing the extraordinary talents of these 12 finalists who have made it to the pinnacle of the competition. LG’s commitment to promoting global culture and entertainment is clearly reflected in the grandeur and scale of the All-India K-POP Contest 2023(Presented by LG).
LG India MD Hong Ju Jeon mentioned “We are thrilled to bring you the grand finale of the All-India K-POP Contest 2023 (Presented by LG), a celebration of not only incredibly talented K-POP enthusiasts but also the rich tapestry of global culture. Building on our Brand Identity, transcending through generations, we would like to develop deeper relations with the GenZ by making their Life Good through innovative products like LG XBOOM for immersive sound experiences & meaningful integrated marketing campaigns. With K-Pop, we bring them a great multidimensional platform that combines the best of audio-visual entertainment and power-packed performances.”
Tickets are available on a first-come, first-served basis and can be booked at
https://lgindianewsroom.com/lg-kpop-contest/
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
