Brands
NeoNiche names Sheraz Hasan to leadership board for Apac growth
MUMBAI: NeoNiche Integrated Solutions is sharpening its Asia-Pacific ambitions with the appointment of Sheraz Hasan to its leadership board. The move signals a clear intent from the experiential marketing specialist to scale faster across one of the world’s most dynamic regions.
Hasan brings heavyweight credentials to the table. As former head of marketing for Amazon Web Services across Asia Pacific and Japan, he spent nearly a decade building the engines that fuelled AWS’s growth across APJ and India. From go-to-market strategy to cracking high-growth markets, his playbook is well tested.
For NeoNiche, the timing could not be better. The company, known for blending technology with immersive brand experiences, sees Singapore and the wider Asean region as a springboard for global expansion. Digitally savvy audiences, cultural diversity and fast-moving markets make the region fertile ground for bold brand storytelling.
“Sheraz brings a rare mix of large-scale platform thinking and deep regional insight,” said NeoNiche founder and CEO Prateek N. Kumar. “His perspective on account-based marketing, ecosystem building and expansion into new markets will be critical as we enter our next phase.”
Hasan, for his part, sees a company ready to stretch its wings. “NeoNiche has the ingredients to redefine its category,” he said. “Scaling today is about balancing global ambition with local intelligence, especially in high-potential markets like ASEAN. I am excited to help build that momentum.”
The appointment underlines NeoNiche’s growth-first mindset as it doubles down on creative engagement, technology-led solutions and a truly global outlook. In a crowded marketing landscape, the agency is betting that the right leadership can turn regional opportunity into worldwide impact.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
