Brands
Havmor flies high this Uttarayan with a folk-powered festive campaign
NATIONAL: Havmor Ice Cream has rolled out a culture-first Uttarayan campaign, pairing a high-energy folk anthem with festival-specific value packs as it looks to own Gujarat’s most visible kite-flying season.
The centrepiece is a specially produced Uttarayan song featuring Gujarati folk star Kirtidan Gadhvi, built around the familiar “Kai Po Che” refrain and designed to play out across rooftops, terraces and family gatherings. The track positions Havmor not just as a dessert brand, but as part of the festive soundtrack.
“Havmor has always been about the moments we share with loved ones,” said Havmor Ice Cream head of marketing Rishabh Verma. “With Uttarayan 2026, we are embedding ourselves into one of Gujarat’s most cherished traditions through an authentic cultural collaboration.”
To convert buzz into baskets, Havmor has also launched festival combo packs. These include choco brownie at Rs 129 (down from Rs 155) and butterscotch at Rs 99 (from Rs 125) in 700 ml packs. The brand is also pushing its zulubarrange at Rs 160 for a three plus one offer, including zulubar dark crunch, to drive volume during the peak season.
The push comes as parent Lotte India Corporation ramps up capacity, having recently commissioned a Rs 500 crore ice-cream plant in Pune, one of the largest in the country, to fuel Havmor’s national expansion.
Brands
Sun Pharma launches ‘Heart ke Liye 8’ heart health drive
New campaign urges daily habits to build a stronger heart
MUMBAI: Sun Pharmaceutical Industries Limited has launched its ‘Heart ke Liye 8 – Making India Heart Strong’ campaign, urging Indians to prioritise heart health through simple, consistent daily actions.
The initiative comes at a crucial time. Cardiovascular disease accounts for nearly one-fifth of global heart-related deaths, with Indians often affected almost a decade earlier than many Western populations. The campaign reinforces a clear message: heart health is not built overnight, but through everyday choices.
Speaking on the launch, Sun Pharma senior vice president, marketing and sales Shailesh Joshi, said the company believes prevention is just as important as treatment. He noted that the campaign aims to spark regular conversations around heart health and encourage people to adopt small habits that can make a lasting difference.
At the centre of the campaign is the ‘Heart-strong Man’, a relatable and optimistic character symbolising a well-cared-for heart. The tone remains positive and practical, encouraging individuals to take charge of their wellbeing without fear. The campaign film has been created in multiple Indian languages to ensure wider accessibility.
The initiative is anchored around eight essential pillars of heart health, including eating better, staying physically active, managing weight, keeping blood pressure, blood sugar and cholesterol in check, avoiding tobacco, going for regular health check-ups, managing stress, and getting quality sleep.
Beyond awareness, the company’s Making India Heart Strong initiative takes an integrated approach to prevention and response. Sun Pharma organises around 10,000 heart screening camps annually, screening over 1.2 lakh people each year.
In addition, it conducts CPR training for more than 1.5 lakh individuals annually to strengthen emergency preparedness, while also investing in evidence generation to improve risk assessment and patient outcomes.
Its patient education efforts further extend to more than 15 million individuals every year through in-clinic print materials and awareness programmes, contributing to a broader, long-term effort to reduce the cardiovascular disease burden in India.
