LinkedIn names Devajit Roy head of growth and mid-market in India

DELHI: LinkedIn has elevated long-time executive Devajit Roy to head of growth and mid-market for LinkedIn Marketing Solutions, marking a fresh chapter in the company’s India and Saarc journey.

Roy, who has spent more than a decade at LinkedIn, steps into the expanded role at a time when digital advertising in the region is accelerating rapidly. From January, he will lead the growth and mid-market charter, focusing on helping businesses of all sizes tap LinkedIn’s marketing ecosystem more effectively.

Announcing the move, Roy said the new role gives him a broader canvas to support customers while aligning closely with LinkedIn’s global growth priorities. He described the opportunity as a chance to take India’s digital advertising footprint to the next level, while building on the strong foundation laid by his teams over the years.

The promotion recognises Roy’s track record of scaling businesses and teams. In his previous role as head of new and emerging business, he grew revenues across new cities, new countries and high-growth segments such as startups and venture capital firms. He also expanded LinkedIn’s direct sales team and built a vendor-led servicing model in Bengaluru to drive renewals and customer value.

Beyond numbers, Roy has been credited with fostering a high-performance culture, consistently exceeding global benchmarks in LinkedIn’s employee engagement surveys.

Before joining LinkedIn in 2015, Roy held senior roles across the digital advertising and media landscape, including stints at Sizmek by Amazon, Rediff.com and The Times of India. His early career also spans sales and operations roles at FedEx, Tata Advanced Systems and Genpact.

With this elevation, LinkedIn signals its intent to sharpen its focus on growth businesses in India, betting on seasoned leadership to turn opportunity into momentum. As Roy puts it, the journey is just getting started.