MAM
Cornitos declares snack war with a K-Twist that refuses to play nice
MUMBAI: When everyone is busy dancing to the same K-pop beat, Cornitos has decided to bang a different drum and loudly. With the launch of its Korean Chilli Nachos, the snack brand has rolled out a sharply satirical campaign that calls out the creative sameness creeping into Korean-flavour advertising in India, choosing humour over hype and irreverence over imitation.
As Korean-inspired flavours surge in popularity, the category’s advertising has begun to look eerily familiarV sync-heavy K-pop moves, teary K-drama expressions and glossy K-beauty aesthetics. Cornitos, working with The Crayons Network, deliberately swerves away from these well-worn tropes, opting instead for a disruptive narrative that turns the genre on its head.
The films parody the tone of high-intensity Korean state broadcasts, complete with stern generals and dramatic monologues. But the twist lands via English subtitles, revealing that the fiery rhetoric is not about geopolitics or power plays, it’s about nachos, chilli heat, crunch and flavour dominance. The joke unfolds quietly, trusting viewers to connect the dots without being spoon-fed the punchline.
According to The Crayons Network, the idea was born out of creative fatigue in the category. When every brand starts leaning on the same cultural shorthand, the codes lose their impact. Cornitos’ response was to use contrast and satire to cut through the clutter rather than add to it.
Visually, the campaign blends AI-generated imagery with public-domain footage to create scale and authenticity, while keeping the humour tightly controlled. The restrained execution mirrors the product’s own positioning bold, fiery and unapologetic.
Cornitos says the campaign reflects the personality of its Korean Chilli Nachos, crafted for consumers who enjoy intense flavours and global inspirations without the predictable packaging. The films close with a line that neatly sums up both the product and the provocation, “Undiplomatically Delicious.”
In a sea of K-inspired sameness, Cornitos has chosen to stir things up not with another dance routine, but with a wink, a jab and a generous helping of chilli.
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
