KISNA strengthens finance muscle as retail expansion gathers pace

Mumbai: KISNA Diamond and Gold Jewellery has bolstered its leadership bench with the appointment of Rajeev Toshniwal as chief financial officer, sharpening its financial firepower as the brand scales its retail footprint across Bharat.

The appointment comes as KISNA, the flagship jewellery brand of the Hari Krishna Group, accelerates expansion through an asset-light model, deepening its presence in tier 2, tier 3 and emerging markets while strengthening its omnichannel play.

In his new role, Toshniwal will oversee finance, strategy, compliance and governance, working closely with the leadership team to drive disciplined growth, tighten operational efficiencies and reinforce financial systems as the brand expands nationally.

Toshniwal brings over two decades of experience across retail, FMCG and apparel, with senior finance leadership roles at Noble Group SA, Think9 Consumer, Raymond and the Future Group. A chartered accountant and company secretary, he has led finance functions across large, multi-location retail networks, focusing on profitability, governance and scale.

KISNA’s growth strategy has been anchored in rapid retail rollout through franchise and shop-in-shop formats, supported by a strengthening omnichannel framework that blends digital discovery with offline inventory and assisted commerce. Alongside expansion, the brand continues to invest in design-led innovation, accessible diamond jewellery and transparent customer policies aimed at building long-term trust.

Commenting on the appointment, Ghanshyam Dholakia, founder and managing director, Hari Krishna Group and KISNA Diamond and Gold Jewellery, said the move reflects the brand’s focus on building leadership depth as it scales nationwide.

Parag Shah, ceo, KISNA Diamond and Gold Jewellery, said the brand is at a key inflection point, with rising demand for design-led and accessible diamond jewellery across Bharat.

Toshniwal said KISNA’s strong foundation in trust and accessibility presents a compelling opportunity to strengthen financial systems and support profitable growth.

With scale accelerating and systems tightening, KISNA is polishing its balance sheet for the next leg of its retail sprint.