MAM
CleverTap partners with premium streaming service OSN+
Mumbai: CleverTap, the all-in-one engagement platform, announced its partnership with the region’s leading premium streaming service, OSN+. This strategic alliance will enable OSN+ to deliver hyper-personalised communication across all touchpoints to its customers by leveraging CleverTap’s all-in-one platform.
OSN+ director of engagement and retention marketing Ishan Singh said, “We believe in a customer-first approach and are confident that with CleverTap, we will be able to enhance our overall user experience. CleverTap’s remarkable expertise within the OTT space means they are well-versed with the unique challenges and opportunities the industry presents. Content is king, and personalisation is the key to capturing and retaining audiences. Leveraging CleverTap’s patented technology and comprehensive all-in-one solution, we will be able to provide tailored, hyper-personalised content and unmatched value to our customers.”
“We are thrilled about partnering with OSN+, who have always been at the forefront of digital technological innovation – a principle that strongly resonates with our commitment to always push the boundaries of MarTech. Through our granular AI-powered segmentation, OSN+ will be able to not only group users into compact cohorts but also understand the best time and channel to engage with them, and the nature of content they prefer. This will streamline their marketing efforts and help direct attention to the high-value customers.” said CleverTap regional sales director for META region Samer Saad. “With over 120 customers in the META region, we continue to focus on scaling our local presence and are committed to helping brands maximise customer lifetime value.”
Brands
Raymond unveils Chairman’s Collection luxury store in Bandra
New 11,000 sq ft flagship redefines menswear retail with couture experience.
MUMBAI: Raymond has just raised the bar for luxury shopping in India by turning a store into a full-blown sartorial journey. The iconic menswear brand has launched its Chairman’s Collection flagship store in the heart of Bandra, Mumbai. Spanning over 11,000 square feet across two levels, the stunning space opened on the weekend of 10 April and offers a bold, immersive experience that blends fine menswear, evolved design, and exceptional craftsmanship.
Drawing inspiration from Renaissance and Baroque aesthetics with a contemporary European sensibility, the store is rooted in Indian craftsmanship while reflecting a distinctly global identity. It is divided into three distinct worlds:
- Modern Opulence – Casual Couture: Elevated casualwear featuring printed silk shirts, embroidered denim, and statement separates.
- Power Dressing – Contemporary Heirlooms: Exquisite suits in world-class fabrics, embellished jackets, and Indo-Western silhouettes.
- Art, Heritage & Experimentation – Indian Renaissance: Artisanal garments combining Renaissance-inspired prints with traditional techniques like zardozi and hand embroidery.
Beyond apparel, the store offers fine jewellery (including lab-grown diamonds), curated fragrances, and luxury watches, creating a holistic luxury destination. The experience is appointment-led, ensuring personalised service including bespoke tailoring and styling.
Raymond Lifestyle Limited, CEO Satyaki Ghosh said, “Chairman’s Collection reflects the pride of creating international-quality luxury, made in India, for the modern Indian man. This is a logical brand evolution towards launching a first-of-its-kind couture experience in India.”
The store also features gallery-style displays, a refined tailoring zone, and curated collectibles, including Formula 1-inspired models and Art Deco pieces, reflecting the Chairman’s passion for automobiles and fine art.
In a market increasingly hungry for meaningful luxury, Raymond has moved beyond traditional retail to create a space that doesn’t just dress a man, it defines his lifestyle. With the Chairman’s Collection, the brand is proving that true luxury in India is no longer just about what you wear, but how you experience it.
This new flagship is more than a store, it’s a statement that Indian luxury has arrived, and it’s dressed to impress.
