Bipassha Sarangii joins Zee as senior vp, special projects

Zee has tapped Bipassha Sarangii as senior vice-president, special projects, drafting a seasoned creative operator into its central content team as the broadcaster recalibrates for a fiercely competitive market.

Sarangii, a media professional since 2009, brings a cross-format résumé spanning television, digital, film and sports content. Her credits range from work with NBA India to Emmy-nominated intellectual property, alongside mainstream Hindi cinema including *Gangubai Kathiawadi*. The throughline has been an insistence on narrative clarity, a strong authorial voice and long-form storytelling that travels.

Industry executives describe Sarangii as a builder of robust creative frameworks with a sharp eye for distinctive voices. In recent years, her focus has tilted towards culturally rooted stories with emotional heft, ambitions increasingly central to broadcasters chasing attention across fragmented platforms.

At Zee, the remit places her within the central content structure, shaping narrative development and creator-led formats across platforms, and strengthening the bridge between ideas and execution.

The appointment lands as the content business grows more crowded and unforgiving. Zee’s bet is clear: sharper voices, cleaner narratives and a creative sprint to stay ahead.