Brands
Deconstruct revives viral Rs 1 lakh skincare internship for season two
BENGALURU: Bengaluru-based skincare brand Deconstruct has brought back its viral skincare internship for a second season, betting once again on cash, clout and content to demystify daily skincare. Open to anyone over 18 with no prior skincare experience, the 30-day, remote programme will select six interns, each paid a stipend of Rs 1 lakh. Interns will receive personalised routines, product kits, coaching support and sessions with dermatologists, while documenting their skincare journeys online.
In a push to challenge gender stereotypes, 50 per cent of the slots are reserved for men. Applications are open exclusively on Unstop, though hopefuls are encouraged to apply on LinkedIn or tag on Instagram instead of relying on traditional CVs. The final cohort will also get social media visibility and a chance to feature as the face of the brand.
Speaking about the return of the internship, Deconstruct founder and CEO Malini Adapureddy, said, “The response to the first edition of the Skincare Internship exceeded our expectations and reaffirmed our belief that people are looking for science-led ways to begin their skincare journeys. That success encouraged us to bring back Season 2, while staying true to our goal of helping more people build healthier, more confident relationships with their skin, and reinforcing that skincare can be effective yet gentle.”
How to apply:
Applications are now live and can be submitted exclusively on Unstop, with registrations open for 30 days starting 18 January. The selection process will take place in three stages, including registration and screening, video submissions, and personal interviews.
Link to apply for the internship: https://thedeconstruct.in/pages/skincare-internship?utm_source=social+media&utm_medium=social+media&utm_campaign=Skincare_internship
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
