Brands
ICICI Bank re-appoints Sandeep Bakhshi as MD and CEO
MUMBAI: ICICI Bank has re-appointed Sandeep Bakhshi as managing director and chief executive officer, extending his tenure by two years from October 4, 2026 to October 3, 2028.
The move signals continuity at one of India’s largest private lenders, where Bakhshi has been steering the ship since October 2018. Under his watch, the bank has sharpened its focus on asset quality, tightened risk controls and quietly rebuilt confidence across both retail and corporate banking.
In a sector often rattled by sudden leadership changes, ICICI’s decision reads like a vote of calm assurance. The board’s endorsement reflects confidence in Bakhshi’s measured style and long-term vision, which have helped the bank balance growth with caution.
The re-appointment is subject to the usual approvals from the Reserve Bank of India and shareholders. If cleared, Bakhshi will continue to lead ICICI Bank into the next phase of its journey, with stability firmly on the agenda.
Sometimes, in banking as in life, the smartest move is simply to stay the course.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
