Publicis India launches PDX, appoints Amaresh Godbole CEO

MUMBAI: Publicis Groupe India has pressed refresh on its digital ambitions with the launch of Publicis Digital Experience, or PDX, a new, unified offering designed to help brands win where it matters most today. Think the messy middle of the funnel and everything that happens after the sale.

PDX brings together the Groupe’s digital, technology and experience strengths into one client-led operation, built to solve the growing challenges faced by both CMOs and CIOs. From AI-driven transformation and customer experience to commerce, social, martech and CRM, the idea is simple: fewer silos, sharper outcomes.

At the heart of PDX are three focused solution practices. Social at PDX rethinks how brands show up in feeds and in culture, blending data with cultural intelligence to activate communities, creators and real-world experiences at the pace modern marketing demands.

AI-X at PDX puts artificial intelligence to work across the customer journey, powering agent-led workflows, process transformation and AI-enabled commerce and marketing platforms for both B2B and B2C brands.

CRM at PDX turns attention to the customers brands already have, using first-party data, marketing and data cloud optimisation to drive personalised engagement, cross-selling, upselling and long-term loyalty.

Supporting all three is a central Technology Centre of Excellence, focused on emerging technologies and AI best practice, ensuring speed, consistency and scale across the operation.

PDX also unifies the expertise of Digitas India, Razorfish India and Indigo Consulting into a single, purpose-built organisation. With more than 500 specialists and over 1,000 projects already delivered, Publicis says the new model gives it a clear first-mover advantage in applied AI and agentic workflows.

The new entity will be led by Amaresh Godbole as chief executive officer, alongside his role as chief of AI Experiences and Solutions for Publicis Groupe India.

Publicis Groupe South Asia CEO Anupriya Acharya, said the launch reflects a world where marketing and technology are no longer separate conversations. “PDX re-architects how digital, data, technology and creativity work together. It is built to help marketers accelerate into what comes next.”

Godbole added that clients are done with fragmented services. “They want partners who can turn AI and technology into a real competitive edge across the middle and after funnel. PDX is built precisely for that moment.”

In short, PDX is Publicis Groupe India’s bet on a quieter, smarter kind of scale. Less noise, more impact and a clear eye on the future of growth.