MAM
The #FullyLoaded iQOO Z7 Pro 5G gets launched with a #FullyLoaded digital film
Mumbai: iQOO, the high-performance smartphone brand has recently unveiled its new offering, the iQOO Z7 Pro 5G. iQOO has collaborated with Havas Worldwide India for the launch film that celebrates the hustle-mode of the youth who are always on the quest of exploring the new. Being #fullyloaded with technologically advanced features makes it the best choice for today’s youngsters.
The launch film has highlighted how this new market entrant is India’s fastest and power packed smartphone in its price segment with powerful MediaTek Dimensity 7200 5G processor and an AnTuTu score of 728K+. It’s also India’s slimmest smartphone in its price segment, providing the consumers with an unmatched experience of 3D Curved 120Hz AMOLED Display. Another major highlight is the 64MP Aura Light OIS Camera that comes with superior image processing capabilities to deliver ultra-sharp images even in low-light environments. While being quite low on weight, the iQOO Z7 Pro 5G is heavy on performance.
Speaking about the campaign, iQOO India CEO Nipun Marya said, “At iQOO, we recognize that Gen Z is at the forefront of innovation and change. Our collaboration with Havas Worldwide India enables us to communicate with this dynamic audience in a language they resonate with. iQOO Z7 Pro 5G is the answer to what the Gen Z desires since it provides groundbreaking performance and pushes the boundaries of smartphone capabilities in the segment. The campaign reflects our commitment to not just meeting but exceeding their technological aspirations.”
Havas Worldwide India CCO Anupama Ramaswamy said, “The iQOO Z7 Pro 5G is the perfect example of what the Gen Z wants and deserves. A smartphone that matches their spirit to do everything, be everywhere and not miss out on anything. That’s why we decided to set the film in a college campus and have a protagonist who represents the generation aiming for the maximum. And to launch this #fullyloaded smartphone, there’s nothing better than a visually stunning film with the infectious energy of the #fullyloaded life.”
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
