Brands
LG India marks IPO with ‘Thank you India’ campaign
NEW DELHI: LG Electronics India has rolled out a nationwide consumer campaign titled Thank you India for making LG India’s most trusted brand, marking a key milestone as the company celebrates its initial public offering. Running through January 2026, the initiative is positioned as a gesture of gratitude to Indian consumers whose loyalty has underpinned LG’s growth in the country.
Timed to coincide with Republic Day, the integrated campaign spans national trade, modern trade, MT2, online platforms and LG brand stores across India. It brings together promotional pricing, finance-led offers and value additions across a wide portfolio of home entertainment and home solution products.
Under the initiative, LG is offering defined consumer benefits on select Oled, QNED and UHD televisions, alongside soundbars including Xboom variants. Eligible models also come with finance-linked options, including EMI schemes and cashback offers, subject to terms and conditions.
The campaign extends to key home appliance categories such as frost-free and side-by-side refrigerators, front-load and top-load washing machines, microwave ovens, water purifiers, dishwashers and select split and window air conditioners. Additional incentives include price adjustments on select models, GST-linked benefits and scratch-and-win rewards.
LG Electronics India co chief sales and marketing officer Sanjay Chitkara, said the initiative reflects the brand’s appreciation of consumer trust at a defining moment in its journey. “Reaching our IPO milestone is a significant chapter for LG in India, and this campaign allows us to acknowledge the consumers who have shaped our growth over the years,” he said.
The January 2026 campaign is available for a limited period across select models and channels, with details available at authorised LG retailers and on the LG India website.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
