Brands
Bisleri named official hydration partner for Tata Mumbai Marathon 2026
MUMBAI: Bisleri is back on the road with Mumbai’s biggest run. The packaged drinking water major has renewed its role as official hydration partner for the 22nd edition of the Tata Mumbai Marathon 2026, strengthening its long-running association with India’s flagship distance-running event.
The partnership will see Bisleri roll out hydration support across the marathon route, with 20 hydration stations and four mist zones designed to keep runners cool and fuelled through the grind. The brand will also launch limited-edition bottles featuring Indian athletes Bhagirathi Bisht, Anish Thapa and Nirmaben Thakor, blending sport, inspiration and visibility on race day. Actor and fitness enthusiast Nikita Dutta is set to join the run, adding star power to the course.
Sustainability will run alongside stamina. Bisleri will set up three motivation zones focused on plastic reusability, install benches made from recycled plastic and deploy 90 plastic collection bins across the venue to support waste segregation and recycling.
“The Tata Mumbai Marathon captures the city’s relentless energy,” said Tushar Malhotra, director, sales and marketing at Bisleri International. “Hydration is central to endurance and performance. Our nine-year association with Procam Group and the marathon reflects our commitment to championing fitness, while celebrating elite Indian runners through limited-edition packs.”
Bisleri’s continued presence across sporting properties underscores its broader push to promote health, fitness and responsible consumption, particularly among young consumers.
As tens of thousands hit the streets, the message is clear: in a race powered by grit and sweat, hydration is not an accessory — it is the engine.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
