Brands
Sandeep K Vasudevan appointed head of IT infrastructure at Wipro
BENGALURU: Wipro Enterprises has welcomed Sandeep K Vasudevan as its new head of IT infrastructure, entrusting him with the mission of strengthening the company’s digital backbone. With more than 20 years of experience, Sandeep is set to steer the organisation’s IT strategy, ensuring resilience, scalability, and a smooth ride for its digital transformation goals.
Sandeep brings a rich career spanning leadership roles across top Indian tech and health platforms. Before Wipro, he led IT at Livspace for over three years, shaping large-scale infrastructure and digital initiatives. He has also held senior positions at PharmEasy and Medlife.com, where he built secure, future-ready technology ecosystems.
Starting his journey at Bobcares and Poornam Info Vision, Sandeep cut his teeth managing Linux and Windows servers, virtualisation, database systems, cybersecurity, and monitoring frameworks. Along the way, he earned the Founders Award for significant business impact in software and licensing.
An alumnus of IIM Kozhikode with an MBA in marketing and operations and a computer science degree from the University of Madras, Sandeep blends technical mastery with strategic insight. At Wipro Enterprises, he will focus on optimising IT operations, driving innovation, and ensuring the company’s digital systems stay robust and ready for growth.
In short, Wipro’s IT infrastructure just got a seasoned navigator at the helm.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
