MAM
ONDC and Proxtera to unlock cross-border B2B prospects
Mumbai: Open Network for Digital Commerce (ONDC), an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India, forays into international B2B exports with Proxtera coming in as its first international Buyer App.
Proxtera is the operationalisation of the Business Sans Borders (BsB) initiative led by the Monetary Authority of Singapore (MAS) and the Infocomm Media Development Authority (IMDA). Proxtera is an innovative meta-hub that will connect B2B platforms and SMEs to explore trade opportunities, secure essential financing, and embrace digital transformation through the ONDC Network.
With the ONDC Network enabling B2B exports, Indian businesses will benefit from increased product visibility and digital access to digital markets. Businesses can eventually expect a seamless experience of being discovered, negotiating the best deal, exchanging relevant documents, completing cross-border payments and managing shipments, all facilitated within a fully digital framework.
In addition, SignCatch and Rapidor, with Bech.app and placeorder.com respectively, will be among the first seller network participants to join ONDC for international B2B trade, facilitating the reach of Indian products to global markets. Liquid Group, a fintech company within Proxtera’s financial services network, specializing in digital payments, joins as a cross-border payments provider for B2B buyers in Singapore.
This landmark collaboration cements a clear vision of the future of financial technology, ultimately establishing a globally recognised framework and democratizing access to global trade.
The ONDC – Proxtera collaboration was showcased during the fourth G20 global partnership for financial inclusion (GPFI) as part of the Global SME Finance Forum, held in Mumbai, India.
ONDC MD and CEO T Koshy said, “The demonstration today is a step towards enabling digital market access across borders for Indian businesses and SMEs. Proxtera, as the first international buyer app from Singapore, and the roles of SignCatch and Rapidor on the seller side in bridging the gaps between businesses through cross-border trade, are thus highly instrumental in this journey.”
SignCatch founder & CEO Sumit Duggal further stated, “As the first B2B Seller Platform for International Trade, SignCatch is closely working with ONDC and Proxtera to create a seamless digital highway connecting Bharat’s MSMEs to Global markets by leveraging Secure & Transparent Protocols. Our marquee export Seller platform Bech.app has been built to address the digital transaction needs of global commerce and the coming together of ONDC, Proxtera and SignCatch is a game-changer that would provide a huge impetus to foreign trade.
Proxtera CEO Saurav Bhattacharyya added, “As the first international B2B buyer app on ONDC, Proxtera is proud to enable new opportunities for SMEs to engage in cross-border trade. This collaboration is a pioneering step towards democratizing access to international trade for SMEs in India, Singapore and across the globe. With cutting-edge digital technology from Proxtera, buyers are able to effortlessly discover products and engage in real-time conversations with sellers across different buyer and seller platforms. Together with ONDC, we are simplifying global commerce, breaking down barriers, and unlocking a world of opportunities for B2B SMEs worldwide.”
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
