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Russell T Davies and Nicola Shindler to lead Series Mania masterclass
MUMBAI: Television’s sharpest minds are set to step into the spotlight at Lille. Russell T Davies and Nicola Shindler will lead a high-profile Talent Masterclass at the Series Mania Forum, bringing decades of headline-making television and a first look at their next big collaboration.
Announced by Series Mania founder and general director Laurence Herszberg, the masterclass will take place on March 25 at 15:45 at the Lille Grand Palais, during the Forum running from March 24–26, alongside the wider Series Mania Festival (March 20–27).
Davies and Shindler, whose long creative partnership has produced modern television landmarks including Years & Years, It’s a Sin, Nolly and Queer as Folk, will turn the spotlight on their upcoming five-part Channel 4 drama Tip Toe already tipped as one of the most anticipated series of 2026. The session will feature exclusive first-look clips and a deep dive into the show’s creative ambition, from its origins to the realities of delivering bold, socially charged drama at scale.
Starring Alan Cumming and David Morrissey, Tip Toe explores the resurgence of prejudice and the pressures facing the LGBTQ+ community today, examining how intolerance quietly seeps back into everyday life. It marks another return to provocative, emotionally resonant storytelling for Davies, whose credits also include Doctor Who, Torchwood and A Very English Scandal, and for Shindler, the BAFTA-winning producer behind Happy Valley, Unforgotten, Fool Me Once and After The Flood. Shindler was also honoured with the Woman in Series Award at the Forum in 2023.
Herszberg said the duo’s return underlined the Forum’s role as a meeting point for television’s most influential voices, calling Tip Toe the latest chapter in a creative partnership that has consistently connected with audiences worldwide. Davies, meanwhile, summed up his mood more succinctly: delighted to be part of Series Mania once again and ready to say, with characteristic flair, “Allons-y!”
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Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
