iWorld
Lexi Todd promoted to deputy chief operating officer at Primary Wave
New York: Lexi Todd has been promoted to deputy chief operating officer at Primary Wave, marking a meteoric rise from her beginnings as a legal intern in 2016. Over ten years, Todd has become indispensable to the company’s business affairs team, most recently serving as vice president, business & legal affairs.
“As someone who started out as a creator, Primary Wave’s mission to protect and elevate musical legacies has always resonated deeply with me,” said Todd.
Primary Wave’s chief operating officer, Ramon Villa, added: “Her mix of dedication, smarts, initiative, creative instinct and empathy is uncomparable. I am thrilled to have her alongside as we push the company forward.”
Todd’s career trajectory reads like a masterclass in climbing the ranks: from legal intern to law clerk, manager, director, vice president, and now deputy chief operating officer—all in the New York City metropolitan area. Along the way, she cut her teeth with Guardian Life, the New York City Law Department and US District Court, Eastern District of New York.
Ten years in, and Todd shows no signs of slowing—Primary Wave just got a shot of serious velocity.
iWorld
Applause Entertainment partners with Story TV for premium microdramas
Collaboration to produce and adapt content for mobile-first audiences starting 2026.
MUMBAI: Applause Entertainment just shrunk the drama screen because when stories fit in your pocket, even the biggest plots feel like a quick binge. Applause Entertainment, the Aditya Birla Group-backed content powerhouse behind hits like Black Warrant, The Hunt, Criminal Justice and Scam 1992: The Harshad Mehta Story, has entered an exclusive partnership with Story TV, India’s leading microdrama platform, to create a slate of premium short-form series for mobile-first viewers.
Under the agreement, the two companies will co-produce new-age microdramas across multiple genres. Story TV will also acquire rights to Applause’s romantic-thriller series Hello Mini and adapt it into a vertical microdrama format.
Story TV, which launched in July 2025, has quickly become a dominant player in the microdrama space with a library exceeding 1000 titles in romance, thriller, action and family drama across Hindi, Tamil and Telugu. The platform ranks as the second most downloaded entertainment app worldwide, according to Sensor Tower data.
Story TV founder and CEO Saurabh Pandey said, “As an early entrant into microdramas in India we are at the forefront of blending storytelling and technology to expand this emerging format into mainstream territory. Our partnership with Applause Entertainment will further expand the audience of microdramas with a focus on premium storytelling that is yet to be seen in the Indian entertainment industry.”
Applause Entertainment chief business officer Prasoon Garg added, “At Applause, our focus has always been on building strong stories across formats. As newer storytelling formats like microdramas gain momentum, we see value in engaging with them through meaningful collaborations. Our unique partnership with Story TV enables us to explore this emerging space alongside a platform that has demonstrated strong understanding of the format and its audiences.”
The tie-up positions both companies to capitalise on the rapid rise of bite-sized, vertical content tailored for smartphone consumption, where attention spans are short and global reach is instant.
In a screen-sized world where stories now race against the scroll, Applause and Story TV aren’t just making microdramas, they’re proving that the smallest screen can still deliver the biggest emotional punch, one vertical episode at a time.
