iWorld
Wonderful Indonesia hosts a multi-city roadshow in India
Mumbai: Wonderful Indonesia, in collaboration with the ministry of tourism and creative economy of the Republic of Indonesia is set to engage the Indian traveller market through its recently concluded dynamic multi-city roadshow in India. The Wonderful Indonesia Roadshow was hosted at Hyderabad on 11 September 2023; in Mumbai on 13 September 2023; and in Ahmedabad on 15 September 2023. The event sought to promote Indonesia as the ultimate destination for Indian tourists seeking immersive experiences.
With 37 stalls of participants promoting the destination and about 120-140 participants from the Indian travel and tourism fraternity, this roadshow was a remarkable display of Indonesia’s cultural richness and natural wonders.
One of the prominent participants at the Wonderful Indonesia Roadshow was Tria Uma Wisata Tours & Travel. With a dedicated focus on Bali and Indonesia as a leading destination management company (DMC), Tria Uma Wisata Tours & Travel is all set to enthral the Indian traveller market with a host of
exclusive offers and features. Tria Uma is honoured to have been selected as one of the organisers for this prestigious event.
Indonesia, an archipelago blessed with unparalleled beauty and diversity, is eager to share its rich cultural heritage and breathtaking landscapes with Indian travellers. Wonderful Indonesia is committed to showcasing various destinations across the country, divided into five distinct categories: Nature,
Culinary and wellness, Arts and heritage, Recreation and leisure, and Adventure.
Speaking about the success of the roadshow, Tria Uma Wisata Tours & Travel managing director of Niluh Werdiani expressed,” We are proud to represent Bali and Indonesia as the premier DMC at the Wonderful Indonesia Roadshow. We aim to provide Indian travellers with an unforgettable experience, showcasing the unparalleled beauty of Indonesia and Bali in particular. With our specialized expertise and personalized services, we are committed to creating lasting memories for every traveller.”
The Wonderful Indonesia Roadshow promises to be a remarkable event, bringing the enchanting culture and natural beauty of Indonesia closer to the hearts of Indian travellers.
iWorld
Paramount revamps app with short videos to boost mobile viewer engagement
Streaming giant borrows from TikTok playbook to drive daily usage on phones
LOS ANGELES: Paramount Skydance is giving its streaming strategy a mobile-first twist, rolling out a redesigned version of its Paramount+ app that leans heavily on short-form video to capture viewer attention, according to a Reuters report.
The updated app, currently available to iPhone users via Apple, features scrollable clips such as sports highlights, news snippets, UFC moments and trailers. The idea is simple but effective: get users to open the app multiple times a day, much like they do with TikTok or Instagram.
By encouraging repeat visits, Paramount is betting it can deepen engagement and unlock new features such as real-time statistics during live events and interactive viewing elements. The approach reflects a broader industry shift, where streaming platforms are borrowing cues from social media to stay relevant in an increasingly crowded market.
The stakes are high. In the first quarter of 2026, Paramount accounted for just 2 percent of global app-based streaming, trailing rivals such as Netflix, HBO Max and Peacock, according to data cited by Reuters. Even a potential combination with Warner Bros Discovery would only place it fourth in the streaming rankings.
Meanwhile, YouTube, owned by Google, continues to dominate the mobile video space, boasting user numbers far ahead of Paramount+. This gap has pushed traditional studios to rethink how audiences discover and consume content.
Industry insiders suggest Paramount could go further by experimenting with micro dramas or tapping digital creators to draw in younger viewers. Rivals are already moving in that direction. Netflix is investing in video podcasts featuring names like Pete Davidson, Michael Irvin and Brian Williams, while Amazon has teamed up with Jimmy Donaldson for a reality series.
There are also hints of potential collaboration with TikTok, given shared links to Larry Ellison of Oracle, though both companies have said no formal agreement exists.
The revamp is part of a wider overhaul of Paramount’s streaming operations, including both Paramount+ and Pluto TV, as the company looks to sharpen its competitive edge.
In a market where attention spans are shrinking, Paramount’s latest move signals a clear pivot. If viewers will not come to long-form content, the strategy suggests, then perhaps the content must first meet them in short bursts.
