MAM
Grey, Chennai, bags India Baseball account
CHENNAI: Grey Worldwide, Chennai has won the India Baseball communication account. An official release informs that the agency is known for taking on new categories and building them into well-known brands.
Grey Worldwide Chennai head Kaushik Tiwari said, “It is a very exciting account to handle as this is the first time baseball has come to this country and we will take up the challenge of this new category which will give also give us an opportunity to set benchmarks.” Grey Global Group South Asia head Nirvik Singh added, “It’s truly a wonderful opportunity to work with India Baseball because its like launching a new category. Yet it will be unlike anything anyone has over done before.”
The release adds that Grey Worldwide reopened their Chennai branch two months ago and already boasts of a client portfolio which includes Sara Lee, TTK- Eva Deodorant, The Park hotel, ITC Greeting Cards along with Medimix. India Baseball is part of the Little League and is the largest youth movement in the world today, with more than three million children in 104 countries. This will include India from this academic year. Little League Baseball is a non-profit organisation whose mission is to promote, develop, supervise, and voluntarily assist in all lawful ways, the interest of those who will participate in Little League Baseball the release adds.
Brands
Excelsoft Technologies Limited appoints Doreswamy P as CEO
Veteran tech-finance leader to scale growth, AI innovation and expansion
BENGALURU: Excelsoft Technologies Limited has appointed Doreswamy P as its chief executive officer, marking a leadership shift as the company gears up for its next phase of global expansion.
The board has backed the appointment with full confidence, betting on Doreswamy’s mix of financial discipline and technology leadership to sharpen the company’s growth trajectory. With more than 25 years of experience across technology, services and finance, he steps into the role with a mandate to scale operations and strengthen governance.
Doreswamy is no stranger to the company, having earlier served as an independent director and chaired its audit committee. That familiarity is expected to smoothen the transition as Excelsoft doubles down on its ambitions in the global EdTech market.
His career spans senior roles at organisations such as ISS, Quess Corp and KPIT, where he drove operational improvements and business growth. As co-founder and former chief executive of CredoPay Technology Services Private Limited, he built a global payments orchestration platform and forged partnerships with banks and fintech firms.
Speaking on the appointment, Excelsoft Technologies Limited chairman and managing director Dhananjaya Sudhanva said, “We are delighted to welcome Doreswamy P as our chief executive officer. His deep expertise in technology leadership, financial governance, and his understanding of Excelsoft’s vision make him the ideal leader to drive our next phase of growth.”
Doreswamy, meanwhile, signalled a clear direction of travel, with a focus on scaling internationally and sharpening the company’s technology edge. “I am honoured to take on the role of chief executive officer at Excelsoft Technologies. My focus will be on expanding into new geographies, deepening our technical capabilities, and accelerating growth to make Excelsoft a world leader in EdTech,” he said.
At the heart of his strategy is a push into AI-led innovation, including advanced assessment tools, intelligent proctoring and automated learning solutions. The company also plans to strengthen its vertical SaaS play while exploring acquisitions to widen its footprint across North America, the UK, Asia and other emerging markets.
With a seasoned operator at the helm and a clear playbook in hand, Excelsoft appears ready to turn its next chapter from steady growth to global scale.
