Kids
Cartoon Network to increase viewer cachet with Pokemon
MUMBAI: Its time for pokéaction! The summer is well and truly on and to give kids a welcome break from the heat Cartoon Network has announced that it will air the critically acclaimed cult series Pokemon.
It will start from 12 May and will air from Monday – Friday at 8 am and 5 pm. Through this programme initiative the channel is looking to spice up is Toonami band. To add a local flavour the series will be available in English and Hindi languages.
In Pokemon, kids are permitted to become Pokemon trainers – and the best of them may some day become Pokemon masters. That’s the dream of Ash Ketchum, the young hero who embarks on his journey with a secret that gives him an edge, His special love for these Pokemon creatures helps him beat incredible odds and makes seemingly impossible things happen! Pokemon are a unique group of creatures, and are evolved cross hybrids of different animals.
Created by Satoshi Tajiri, the show has emerged as one of the most popular cartoon series on television and has taken the kids world by storm. The series has been a big draw among young viewers’ aged 6 – 17, and has consistently enjoyed high ratings in many countries including Japan and the US. In the US, the show obtained higher ratings than the Today Show and Good Morning America Show, in their morning time slots.
Pokemon quickly became a phenomenon and has generated numerous extensions, including movies, video games, comics, merchandise, trading cards, etc. The series has been converted into four successful features with the fifth movie scheduled for released in July 2003. Interestingly, when the first movie released worldwide in 1999, the opening weekend take was US$ 31.4 million, beating Titanic’s opening of US$ 28.64 million.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
