MAM
DNA brand personal care products launched in Bangalore
BANGALORE: The Mysore based Rs.1.6 billion NR group today added one more brand -‘DNA’ to their existing kitty of Cycle, Lia, Prosperity, Ripple and NESSO, etc. brands.
Ripple Fragrances , a subsidiary of the NR group launched the DNA branded products that encompasses personal care products targeted at the premium segment.
The fragrances for DNA are created by Ripple France with creative inputs from the NR group. NR group also happens to be one of the few in India to create and blend their own perfumes in-house, this gives them the edge in understanding Indian tastes better and also juxtaposing it with the emerging trend in the global market, they claim.
The group has charted a two-phased strategy for introducing and promoting their products. During phase I, Ripple plans to introduce products in growth categories where penetration is low and growth forecasts the highest – deodorants, eau-de-perfums, shave foams and ASL in the case of personal care, whilst in the case of Air care they plan to introduce the room freshener and incense gift sets. They already have Cycle and Lia brands agarbhattis in the incense segment. They plan to continuously churn new products.
The group plans to develop a new sales and distribution network for Ripple – DNA and are targeting 1300 A outlets and 300 A+ outlets in 30 cities in the first year after launch while at the same time evolve new avenues for distribution for lifestyle accessories. NR plans to own shelf space in outlets where the target groups will shop and build a database of retailers and eventually consumers. Permitting a sampling or a ‘smell test’ at this retail space would be one of the ways that the group would use to entice a customer into buying and building brand loyalty. Their sales target is 300,000 deodorants and 100,000 eau de parfum in the first year.
The men’s ‘Blueprint’ and ‘Helix’ deodorant sprays and perfumes and ‘Species’ and ‘Genus’ for women were launched today in Bangalore. A 150 ml deo-spray will retail at R.120/-, the larger 100 ml perfume would cost Rs.250/ a ml, whilst a smaller 50 ml would sell at Rs.160/-
During the next phase NR/Ripple intends to carry out market research to identify specific needs and introduce niche products and be an early entrant, as well as identify new avenues of distribution and innovative ways to excite the customer.
In the personal care segment they plan to introduce Bath Gel, Niche skin care, Hair gel, herbal cosmetics and in the Air care segment new fresheners, candles, oil burners will be added to the product portfolio.
During the first phase the company has planned promotion spends of Rs.10 million which will go into shelf space, sampling, events and print ads. The NR group spends Rs.80 million annually including TVCs for their Cycle and Lia brands.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
