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US FCC relaxes media ownership limits
MUMBAI: As expected, US regulators on Monday voted on partisan lines new media ownership rules that allow television broadcasters to expand their reach.
Despite fears the move may reduce the variety of viewpoints available to consumers, the Republican-led Federal Communications Commission (FCC) voted 3-2 to allow television networks to own stations that reach a combined 45 per of the American audience, up from 35 per cent, Reuters has reported.
The changes to FCC policy have eased restrictions that bar a single company from owning more than one television station in larger markets or from owning a newspaper and a radio or television outlet. The new rules allow companies to own two stations in most markets (the smallest markets are excluded) provided one is not in the top four based on ratings and as long as there are still at least five other station owners in the market.
Additionally, the FCC has for the first time allowed three-station combinations in New York, Los Angeles, Philadelphia, San Francisco, Boston and Dallas, in which 18 or more stations are on the air.
The two Democrats on the FCC had opposed easing media ownership limits, arguing that it would concentrate ownership in the hands of a few, reduce the diversity of viewpoints and stifle reporting of local news.
With this vote, years of lobbying the FCC on the case by executives of every major media company, including Sumner Redstone’s Viacom (CBS), General Electric (NBC), Disney (ABC), Rupert Murdoch’s News Corp (Fox), and Tribune have finally borne fruit.
The matter does not end here however. The case for and against media ownership will inevitably come before Congress and probably the courts.
The FCC Meeting was televised/Webcast live on C-SPAN, and Webcast live from the FCC Web Site.
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Faasos brings back Pizza Wraps with Bollywood themed AI campaign
Campaign recreates iconic films, partners 20 plus influencers.
MUMBAI: Picture this, Shah Rukh pauses mid-dialogue not for love, but for a pizza wrap. That’s the kind of plot twist Faasos is serving up. The Rebel Foods-backed brand has relaunched its Pizza Wraps with a Bollywood-inspired campaign that blends nostalgia, humour and artificial intelligence. Drawing from iconic films such as Dilwale Dulhania Le Jayenge, Om Shanti Om, Zindagi Na Milegi Dobara, Yeh Jawaani Hai Deewani and Phir Hera Pheri, the campaign reimagines memorable scenes with Pizza Wraps cheekily taking centre stage.
At a time when attention spans are short and scrolling is endless, the brand is leaning into AI-led storytelling to make familiar cinematic moments feel fresh and shareable. The idea is simple but effective: take what audiences already love Bollywood and remix it with food that fits modern lifestyles.
The product itself is positioned as a response to a practical problem. While pizza remains a universal favourite, it is not always designed for life on the move. Pizza Wraps aim to solve that by delivering the same flavours in a format that is easier to hold, less messy and built for single-serve convenience.
To extend reach, Faasos has also roped in more than 20 influencers, who are creating filmy, dialogue-driven content across social platforms turning everyday snacking into a performative, shareable moment.
The result is a campaign that does more than announce a comeback. It taps into cultural memory, repackages it with technology and serves it in a format designed for today’s always-on audience.
Because if hindi movies has taught us anything, it’s this drama sells. And now, apparently, so do pizza wraps.
