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The Mediaedge bags AOR business of SKF Bearings, Keo Karpin
NEW DELHI: Extending its winning spree, the Young and Rubicam group media specialist The Mediaedge (TME) has added two more new businesses in Deys Medical’s Keo Karpin range and SKF Bearings. TME will work on media planning and buying for both accounts.
Keo Karpin account was won in conjunction with Rediffusion DY&R in Kolkata while SKF Bearings will be handled by TME Mumbai office.
These two wins follow the recent acquisition of three buying assignments from Tata group companies (Tata Teleservices, VSNL and Tata Engineering), entire media business of Apollo Tyres in Delhi and Nycil and Farex from Heinz in Mumbai.
“We won the SKF Bearings business on the basis of two presentations. The final presentation included entire category review and insights into marketing and media investments. Our strategic inputs proved crucial in the final analysis,” said TME president Divya Gupta. According to TME, two more agencies were in contention for the account.
On the size of the new business, “It’s too early for us to comment. We are still working on details with our clients and we would be in a position to reveal figures later on,” said Gupta.
For the Keo Karpin account, TME had to stave off challenge from four more agencies. According to TME, other agencies which were in the fray for Keo Karpin range included Bates, O&M, FCB Ulka and RKSwamy BBDO.
On the Tata group of companies wins, Gupta added: “We have shown consistent growth in the recent past. TME will handle media buying of 26 companies of the Tata group. This is reflection of our consistency and ability to deliver.”
The Mediaedge’s other large clients are Colgate-Palmolive, Parle Products, Godfrey Phillips amongst others.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
