MAM
Ad Club Mumbai’s Abbies on 16 Mar; Ad Reviews on 17 Feb
MUMBAI: The Ad Club Mumbai has some action-packed itinerary for the new year 2003. The dates for the annual Ad Club events have been announced by the Ad Club officials as follows: Ad Review on 17 January 2003; Abbies on 16 March; Ad Asia in the pink city of Jaipur between 11-14 November with the welcome dinner on the evening of 10 November.
The year commences with the ‘Value Creation’ entertainment seminar on 11 January being held at Mumbai’s Oberoi Hotel. A host of high-profile speakers has already been tied up for the seminar focusing on empowering ad specialists to understand and apply marketing tactics through entertainment.
Ad Reviews event on 17 February:
The Ad Review is the day of reckoning for the Indian ad industry, when a colossus from the Indian ad scene reviews the year’s work… in the most objective manner possible. Picking up the best, pointing out the flaws, suggesting remedies, projecting trends… it’s a soul-searching exercise for the entire industry. Rajeev Bakshi who succeeded PM Sinha in the Indian arm of the US soft drinks major Pepsi Foods as head of the company’s South Asian operations from April 2002 has been chosen to conduct the reviews in 2003.
An Ad Club spokesperson claims: “Over the years, the occasion has been graced by such ad greats like Alyque Padamsee, Ivan Arthur, Gautam Rakshit, Ishan Raina, Mohammed Khan and Piyush Pandey. Over the last two years, clients and not ad agency personnel were chosen to conduct the reviews in a departure from the normal practice.”
Ad Club’s Abbies on 16 March:
Ad Club has initiated various awards to ensure that Indian ad professionals receive the recognition they deserve. The Abby awards billed as the Oscars of the Indian ad awards to honour creative excellence in advertising, will be held on Sunday 16 March. An Ad Club spokesperson mentions that the day and date have been finalised after taking the packed World Cup cricket schedule into consideration. The biggest and the most prestigious ad award show in the country are attended by more than 2500 professionals from the marketing, advertising, media, research and PR fraternity.
AdAsia between 11-14 November:
Held every two years, AdAsia is the continent’s most prestigious ad event. Recognising India’s growing eminence in world advertising, the country has been chosen as the host for AdAsia 2003 – the venue being the picturesque pink city of Jaipur. A senior team including Ad Club president Pradeep Guha undertook a visit to Jaipur and finalise the itinerary.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
