MAM
WPP’s MindShare is Reid & Taylor’s AOR
MUMBAI: In a renewed and refocussed brand strategy, S. Kumars’ Reid & Taylor has announced the appointment of WPP-owned MindShare India as its Agency of Record (AOR) for its media buying activities. In a competitive pitch amongst various media buying agencies, MindShare India won the Reid & Taylor account that is estimated to be in excess of Rs 250 million for the year across multi-media platforms.
Reid & Taylor communication custodian Tarun Joshi was quoted in an official release saying, “It is an extremely interesting brand strategy that Reid & Taylor is set to don. With Amitabh Bachchan as its brand ambassador, and Rakesh Mehra of Aks fame shooting the commercial, we have big plans for the brand. The campaign strategy will be revealed at a suitable date. Suffice to say that our campaign will take this brand into an entirely different orbit.”
As reported earlier by indiantelevision.com Reid & Taylor had appointed Amitabh Bachchan as its brand ambassador. Nitin Kasliwal, the managing director of the parent company, S Kumars Nationwide had then said that the Big B’s appointment would take the brand Reid and Taylor from the context of “India to Bharat”.
Kasliwal added: “What impressed us most about MindShare is that apart from a very scientific thought process they blend common sense and market realities into their planning and buying process. These are very much the factors Reid & Taylor has used in buying media so far.”
MindShare is part of the WPP Group network of over 60 communications companies. In India, it operates virtually on an autonomous scale.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
