MAM
WPP’s MindShare is Reid & Taylor’s AOR
MUMBAI: In a renewed and refocussed brand strategy, S. Kumars’ Reid & Taylor has announced the appointment of WPP-owned MindShare India as its Agency of Record (AOR) for its media buying activities. In a competitive pitch amongst various media buying agencies, MindShare India won the Reid & Taylor account that is estimated to be in excess of Rs 250 million for the year across multi-media platforms.
Reid & Taylor communication custodian Tarun Joshi was quoted in an official release saying, “It is an extremely interesting brand strategy that Reid & Taylor is set to don. With Amitabh Bachchan as its brand ambassador, and Rakesh Mehra of Aks fame shooting the commercial, we have big plans for the brand. The campaign strategy will be revealed at a suitable date. Suffice to say that our campaign will take this brand into an entirely different orbit.”
As reported earlier by indiantelevision.com Reid & Taylor had appointed Amitabh Bachchan as its brand ambassador. Nitin Kasliwal, the managing director of the parent company, S Kumars Nationwide had then said that the Big B’s appointment would take the brand Reid and Taylor from the context of “India to Bharat”.
Kasliwal added: “What impressed us most about MindShare is that apart from a very scientific thought process they blend common sense and market realities into their planning and buying process. These are very much the factors Reid & Taylor has used in buying media so far.”
MindShare is part of the WPP Group network of over 60 communications companies. In India, it operates virtually on an autonomous scale.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
