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First ever anti-porn TVCs airing on MTV US
MUMBAI: This is an ad campaign that should make the likes of Playboy and Hustler sit up and take notice. The 30 second television commercial (TVC) uses a sense of humour to address the sensitive issue of damage caused to minds by pornographic content. The commercial “Porn stunts your growth” is sponsored by the non-profit ministry of XXXchurch.com, which was founded by Mike Foster and Craig Gross, two ordained ministers.
The message that the TVC looks to put across is that porn screws up your life spiritually and relationship wise as well. The new commercial campaign will target a young male demographic and run in southern California during The Howard Stern Show, The Man Show, and on MTV.
While these shows and companies are using porn and sex to promote themselves, many companies like Wal-Mart, Pay Pal and General Motors are getting out of the sex business because of public backlash an official release informs.
The need for the TVC which will run till 16 June has come as a result of recent statistics which show that 60 per cent of website visits are sexual in nature and over 30 million people log on to porn sites every day (Yankelovich Partners Study).
XXXchurch.com has used websites, billboards, airplane flyovers, and now television commercials to get their anti-porn message out
The ministry’s website claims to have attracted over 25 million hits, with 50,000 new visitors every week, and has 40,000 men using their free anti-porn software, X3watch, which is available for download at the XXXchurch.com website.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
