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DoubleClick, IMS to deliver reach tools to online advertisers
NEW YORK: DoubleClick which claims to be the leading provider of marketing tools for advertisers, direct marketers and web publishers, and IMS, an international provider of information systems for the advertising industry have announced that the WebRF reach and frequency tool is now linked to DoubleClick’s MediaVisor product.
An official release informs that clients such as Universal McCann Interactive, Modem Media, Starcom IP and Optimedia, are among the first users to access the IMS reach and frequency tool and the Nielsen//NetRatings data through DoubleClick’s MediaVisor product. This allows them to access Internet media planning and research data using reach and frequency metrics similar to print, radio and television advertising.
MediaVisor is a hosted, web-based media planning, buying and campaign management workflow solution designed to help agencies plan, execute and analyse their interactive marketing programmes. This tool automates time- consuming, repetitive administrative tasks, such as RFPs, Insertion Orders and flow charts. MediaVisor is fully integrated into DoubleClick’s DART for Advertisers (DFA) solution, a hosted, enterprise-class advertising management and serving solution, which helps advertisers reach their online goals efficiently and effectively. This integration allows agencies to manage its online campaigns through one central system.
IMS Media Sales Solutions VP Amy Betz says, “The ability to assess the potential of the Internet in standard media terms facilitates the likelihood that the Internet can and will be evaluated with the same commitment as other media. It allows for more efficient campaign management through the use of integrated research, planning, buying and post buy analysis tools.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
