BBC
BBC plans major summer marketing campaign in UK
LONDON: The BBC has revealed plans for a wide reaching summer marketing campaign in the UK. This will unify the corporation’s coverage of key events in the British summer calendar under the banner BBC Summer Is Here.
The campaign, which includes TV, radio and poster executions, aims to highlight the unique, in depth access the BBC offers to this diverse range of events. The campaign, which will run from mid-June until mid-September, has been created by the BBC in conjunction with ad agency Fallon.
The campaign will highlight the corporation’s coverage of a variety of events that take place in the UK throughout the summer. Events to be included within the campaign range from sporting fixtures such as Wimbledon and Ascot, to musical festivals such as The Proms and Glastonbury, and to smaller events such as the Orkney and Cambridge festivals.
In addition, there will be a series of promotions running across the British press that will give people the chance to win tickets to attend events included in the campaign.The theme of the television and poster creative will be freeing your feet.
MUMBAI: BBC Global News has announced a new partnership with Twitter Amplify, the social broadcast network service’s innovative video promotion tool.
This is the first Twitter Amplify partnership with a global news broadcaster. Commenting on the same, BBC global news director of digital & technology James Montgomery said, “This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products. Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”
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BBC Global News will provide the global Twitter community timely in-tweet video clips that complement its global newsgathering operation. This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter. BBC Global News operates BBC World Service radio, BBC World News television, and bbc.com/news outside the UK.
“What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world,” said Twitter Amplify senior director Glenn Brown. “We look forward to working with BBC Global News to bring these programmes to market.”
BBC.com has already begun production of a new in-Tweet broadcast, #BBCTrending, a new series of innovative short form video broadcasts that will be presented by Anne-Marie Tomchak (@AMTomchak) and will launch later this fall. The broadcast will give users the inside story behind the latest trending phenomena on social media that day. #BBCTrending is distributed to the 4.8 million followers of the BBC international news Twitter handle, @BBCWorld, and will be enhanced by Twitter Amplify.
#BBC Trending will incorporate three key elements:
1. The BBC’s international social media reach and 24-hour video production operation
2. The BBC’s global newsgathering and monitoring operations, which provide both round the clock news reporting and monitoring of global TV, radio, press, internet and news agency sources, and
3. Twitter Amplify’s innovative real-time video promotion tool.
“Being a part of this new project is thrilling,” said Tomchak. As the face of #BBCTrending, Tomchak will be working with production units across the BBC to identify and build compelling conversations on what’s trending around the world. “On Trending, we’re tapping the most powerful internal insight tools and the massive BBC international newsgathering and language operations to decipher why and how trends are happening on social media around the world.”
In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to hit series, including Top Gear.
