MAM
Mountain Dew slogan contest launched in Chennai
CHENNAI: The “Dewmobile” is ready to roll. Carrying forward the success of Pepsi’s Mountain Dew since its launch in Chennai, the unique, neon-coloured drink is doing the rounds of the city with the Dewmobile – a specially-designed cool convertible..
The campaign takes the concept of the television commercial (TVC) further. In the TVC, a cyclist chases a cheetah because the animal has swallowed a can of mountain dew. An official release informs that consumers have to complete the slogan “Cheetah kyon peeta hai…..” They can drop in their slogans at drop boxes provided in several youth hang-outs and popular eateries in the city.
The coolest slogan will get the winner a set of wheels. Another 200 consumers will win Dew hampers. Consumers can catch the Dewmobile at Satyam, Pizza Hut at Nungambakkam, Elliots Beach, Loyola, Anna University, Spencer Plaza, MOP College, Ethiraj, Chettinad Vidya Ashram and Ispahani.
Since its launch early this year, Mountain Dew claims to have added a whole new dimension to the lifestyle of youngsters in Chennai. The Dewmobile road show will subsequently move to other cities including Coimbatore, Madurai, Trichy and Cochin states the release.
The initiative follows on the “Dew Road Show” in Chennai which featured world class adventure sports professionals. Internationally Mountain Dew has an integral association with alternative sports, which encompasses a whole gamut of culture, music and fashion trends. The “Dew Road Show” also featured games like Rock Climbing and Velcro Bungee on display for the first time in the country.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
