MAM
Mountain Dew slogan contest launched in Chennai
CHENNAI: The “Dewmobile” is ready to roll. Carrying forward the success of Pepsi’s Mountain Dew since its launch in Chennai, the unique, neon-coloured drink is doing the rounds of the city with the Dewmobile – a specially-designed cool convertible..
The campaign takes the concept of the television commercial (TVC) further. In the TVC, a cyclist chases a cheetah because the animal has swallowed a can of mountain dew. An official release informs that consumers have to complete the slogan “Cheetah kyon peeta hai…..” They can drop in their slogans at drop boxes provided in several youth hang-outs and popular eateries in the city.
The coolest slogan will get the winner a set of wheels. Another 200 consumers will win Dew hampers. Consumers can catch the Dewmobile at Satyam, Pizza Hut at Nungambakkam, Elliots Beach, Loyola, Anna University, Spencer Plaza, MOP College, Ethiraj, Chettinad Vidya Ashram and Ispahani.
Since its launch early this year, Mountain Dew claims to have added a whole new dimension to the lifestyle of youngsters in Chennai. The Dewmobile road show will subsequently move to other cities including Coimbatore, Madurai, Trichy and Cochin states the release.
The initiative follows on the “Dew Road Show” in Chennai which featured world class adventure sports professionals. Internationally Mountain Dew has an integral association with alternative sports, which encompasses a whole gamut of culture, music and fashion trends. The “Dew Road Show” also featured games like Rock Climbing and Velcro Bungee on display for the first time in the country.
Brands
Never Grow Up launches The Monday Bar energy snack
New nutraceutical bar with ashwagandha and zero added sugar targets daily work stress.
MUMBAI: The Monday Bar just turned the most dreaded day of the week into something almost bearable because when your energy comes without the crash, even Mondays start feeling like a plot twist. Never Grow Up has introduced The Monday Bar, a nutraceutical energy bar formulated specifically for the sustained mental and physical demands of modern working life rather than short bursts of intensity. Unlike conventional energy snacks loaded with sugar, the bar uses zero added sugar or preservatives and relies on stress-conscious botanicals Jatamansi, Valerian Root and Ashwagandha to support steady energy while respecting the body’s need for balance.
Never Grow Up sssociate director Abhishek Hawal said, “Fatigue isn’t just physical, it’s deeply mental. The pressure to stay switched on, make constant decisions, and perform 100 per cent adds up over time. The Monday Bar supports the part of the workday that often gets ignored: mental steadiness. Not with a sugary quick fix, but with something people can rely on, day after day.”
The launch reflects years of observing how work culture has evolved rising mental load, constant stimulation, shrinking recovery time and responds with a product designed as an everyday staple rather than an occasional boost. By choosing ingredients that promote calm focus over temporary highs, the bar aligns with growing consumer awareness around long-term health, ingredient transparency, and work-life sustainability.
In a world that still wears exhaustion like a badge, The Monday Bar quietly asks a smarter question, what if the real productivity hack isn’t pushing harder, but staying steadier? One bite at a time, it’s proving that sometimes the best way to conquer Monday is to outlast it without the crash landing.
