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Discovery launches ‘Entertain Your Brain” campaign in the US
NEW YORK: Discovery channel has launched a promo campaign around the new tagline “Entertain Your Brain”.
The tagline seeks to remind viewers that they can have fun and be informed at the same time.
According to a Mediapost report, Discovery Channel has launched a summer-long brand and programme marketing campaign, promoting new original series and specials. Three TV ads, created by BaylessCronin, will promote the brand along with shows such as Monster Monday, Monster House and Nefertiti Resurrected.
Ads will run during The Today Show, The Tonight Show and CSI and on ESPN, TBS, TNT, Lifetime, Comedy Central, USA and E! networks. Print ads will appear in Entertainment Weekly, People, Sports Illustrated, Rolling Stone, the New Yorker, Esquire, The New York Times, The Washington Post and USA Today.
The centrepiece of the new programming initiative is the search for Queen Nefertiti, one of the ancient world’s legendary beauties – the “Great Royal Wife” of the renegade pharaoh Akhenaton, who ruled from 1353-1336 BC in the Amarna period. The quest for the long-sought mummy of the Egyptian queen will be chronicled in a two-hour Discovery Channel special on Sunday, 17 August. If successful the finding would be one of the biggest archaeological breakthroughs since the discovery in 1922 of the tomb of boy-king Tutankhamen, Nefertiti’s stepson and son-in-law.
To promote Nefertiti Resurrected thousands of “missing” posters featuring a silhouette of a bust of Nefertiti will be blanketed on telephone poles in 11 US markets, Mediapost reports. Print ads will run in People, Time, Entertainment Weekly, Oprah’s O Magazine and Harpers Bazaar, along with heavy rotation on Lifetime. There will also be actresses dressed up as Nefertiti walking around New York, Los Angeles and Washington DC. closer toward the launch date along with ‘Found’ posters plastered in eight markets, the report says.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
