MAM
Nissan drives World Cup fever with ICC Trophy Tour 2023
Mumbai: As the Official Partner of the ICC Men’s Cricket World Cup 2023, Nissan is bringing the excitement of the tournament to cricket fans across India. The official tournament Trophy Tour began on 27 June’23, after a journey around the globe, the trophy is back in India visiting major shopping malls in Delhi, Mumbai, and Chennai, where people can view the trophy and take amazing 360-degree photos with the coveted silverware.
This is a unique opportunity to celebrate Nissan’s long-standing partnership with the ICC and engage with the greatest symbol of cricketing glory, the ICC Men’s Cricket World Cup Trophy.
Nissan has also introduced the all-new Nissan Magnite KURO special edition, to commemorate the ICC Men’s Cricket World Cup 2023. The Big, Bold, Beautiful Nissan Magnite KURO Special Edition features an all-black exterior and interior, making a premium, imposing and stylish statement, blend of elegance and sophistication.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
