MAM
eSys India to market Sun Microsystems products
BANGALORE: Further leveraging the substantial opportunity of the multi-billion dollar Asia South geography, Sun Microsystems India Pvt. Ltd., has announced appointment of Singapore headquartered eSys Information Technologies India (eSys) as its designated Channel Development Partner (CDP) in the country.
The primary goal of the partnership is to provide customers in Tier II & III regions across the country, with a CDP that is fully dedicated to their businesses.
eSys India is among the top 3 IT distribution companies in the country, with over 2,700 reseller customers plans to establish key enterprise distribution teams to focus on the major growth industries in these regions: Education and Research, Government and Manufacturing in addition to a large base of small and medium businesses.
The enterprise teams will engage customers in pre-sales solution consultations to understand the customers’ needs and help provide total solutions with Sun’s comprehensive portfolio of products and services. This includes Sun’s award winning Sun Fire servers, StorEdge storage systems, running on the breakthrough operating system, Solaris 10, and the de facto network platform, Java.
At a press conference held in Bangalore recently, Microsystems India MD Bhaskar Pramanik, said, “India has constantly grown as a leading IT consumption market, with the presence of a large base of customers located in regions other than the Tier I and II metros. This partnership with eSys India forms a strategic part of our efforts in growing our presence across the country, enabling businesses in these regions, to benefit from Sun’s superior products and solutions.”
The deal with Sun marks eSys’ first Enterprise distribution partnership, globally. The company spent around Rs.100 million in 2004 towards ads in the print media, mailers and other sales promotion activities. eSys turnover in India in 2004 was $250 million and they expect it to double by 2005 end. The Indian sub-continent which includes India, Bangl Desh Pakistan and Sri Lanka contribute around 15 per cent to their global revenues of $1.4 billion. A ball park figure for their global business promotion spends would amount to about 0.5 per cent of their revenues which is around $7 million.
With an efficient, proactive and dynamic distribution platform, combined with flexible and responsive business processes, eSys will enable Sun’s strategy of expanding into newer geographies, across the country. As part of the partnership, Sun will conduct intensive training and enabling sessions for eSys’ enterprise distribution team in addition to 40 VPSP (Volume Product System Provider) partners chosen to represent Sun’s business in these regions. About Sun Microsystems, Inc A singular vision-“The Network Is The Computer”-guides Sun in the development of technologies that power the world’s most important markets, the release added.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
