Applications
Electronics For You invites nominations for EFY Awards ’04
MUMBAI: Here’s an opportunity for television industry executives and technicians who have done path-breaking work to make life easier for the trade and the consumers – especially revolving around the conditional access system.
Electronics For You (EFY), a leading publication on electronics, has announced EFY Awards 2004. These awards will be given to top organisations and individuals in the electronics industry. The final winners of the award process will be announced at EFY Awards Nite, to be held at The India Habitat Centre, New Delhi on 13 February 2004.
EFY has welcomed nominations in the field of electronics designing and manufacturing; electronic components, consumer electronics, computer hardware and software; telecommunication, testing, power supplies, industry automation, circuit designing, education and training amongst others.
These awards will be finalised via two-stage process. The first part of the process will involve taking feedback of EFY readers and taking upto five nominations in each category. The winners will be finalised by a panel of eminent personalities. The awards will recognize efforts and contributions of individuals and organizations spread across over 25 different categories.
The awards are the first of their kind where the entire process is totally transparent. The feedback of each user is kept in public domain for an open scrutiny. A professional research agency is being used for assessing the research process to ensure that the results are totally unbiased. The nominations will be based upon the feedback of only tech-savvy EFY readers instead of a general opinion poll.
EFY Enterprises MD Ramesh Chopra was has been quoted as saying: “EFY Awards is an attempt to give recognition to the leading enterprises and individuals in the Indian electronics industry. Being the leading publication in the electronics industry, we have taken the initiative to identify the leading companies and individuals in the industry, with the inputs of the electronics fraternity.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
