MAM
Mumbai-based agent Happenings picks up new programmes on DD
MUMBAI: With the uncertainty prevailing around the implementation of the conditional access system (CAS), marketing concessionaires for public broadcaster Doordarshan are picking up lots of new programmes.
Happenings, a Mumbai-based marketing concessionaire, has picked up five programmes for DD Jullunder; three programmes for DD Metro. This is in addition to the existing programmes on DD Mumbai.
Happenings MD Harish Shaktawat says: “The uncertainty over CAS has helped us. We are getting more enquiries from media planners and buyers who wish to reach out to the interiors and upcountry markets in an attempt to develop a buffer for the post 14 July 2003 period. Several little-known producers in those areas as well as established players in the metros are specially creating content for DD channels in non-metros.”
DD Jullunder
| Name of the show | Time day of telecast | Rate per 10 secs |
| Lashkara | Thursday 7:15 pm | Rs 7,000 |
| Reshmi Roomal | Monday 7:55 pm | Rs 5,000 |
| Jalak | Monday 7:15 pm | Rs 7,000 |
| Lokvedana | Wednesday 7:15 pm | Rs 4,500 |
| Reshmi Dupatta | Sunday 8:45 am | Rs 2,500 |
| Dateline | Thursday 7:45 pm | Rs 6,000 |
Happenings has also selling airtime for three music-based shows produced by T-series. These three programmes will be shown on DD Metro.
DD Metro
| Name of the show | Time day of telecast | Rate per 10 secs |
| Pal do Pal | Monday 7 pm | Rs 5,500 |
| Mast Mast | Monday to Friday 12:30 pm | Rs 2,500 |
| Geet Sangeet | Saturday 2 pm | Rs 3,000 |
Happenings also has the following programmes on DD Mumbai: Chhatrapati Sahu Maharaj on Sundays (8:30 am slot) available at Rs 6,000 per 10 secs; Akanksha (Mondays to Tuesdays at 3:30 pm available at Rs 4,000 per 10 secs); Sukhanya (Wednesdays, Thursdays, Fridays at 3:30 pm available at Rs 4,000 per 10 secs) and Mast Dhamaka (on Saturdays at 7:30 pm available at Rs 7,000 per 10 secs).
Meanwhile, Shaktawat has also initiated dialogue with C&S channels. For June, Happenings has also picked up programmes on C&S channels such as Surya, Star, Zee Alpha, ETV Bangla amongst others.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
