MAM
Gillette,Virgin Atlantic offer trip to Wimbledon
NEW DELHI: This is an promotional alliance that gives tennis fans a chance to win a trip to the mecca of all tournaments – Wimbledon.
Razor blade manufacturer Gillette India in association with Virgin Atlantic Airways – UK’s second largest long haul airlines, have announced the Advantage Gillette Contest across Delhi, Mumbai, Chennai, Bangalore and Hyderabad. Three winners of this promotion will win an all expense paid trip to London to watch the finals of the Wimbledon courtesy Gillette and Virgin Atlantic. The contest closes on 15 June.
In India, the event will air on ESPN Star Sports. The tournament will be without its seven times champion Pete Sampras. The contest is open on all purchases of Gillette MACH3 razor, Cartridges, New Gillette Series Shave gel, Shave Foam, Deodorant, After Shave Gel and After shave splash at leading retail outlets in the five cities.
The consumer has to answer a simple question on Wimbledon printed on the neck tag of the product and leave it in the drop box at the outlet. Other prizes up for grabs include T-shirts and caps. Also there is a guaranteed audio cassette that every consumer buying a Gillette Mach3 Razor will win.
Gillette India regional business manager Subodh Marwahn said: “The Advantage Gillette contest is a part of Gillette’s strategy to continually offer its consumers value additions, not only in terms of the continuous introduction of new and innovative products, but also opportunities which consumers look forward to and enjoy. Gillette has presented a number of such exciting contests in the past and will continue to do so to ensure continuous consumer interest in the product and increased dynamism in the market.”
Virgin Atlantic Airways marketing manager Neha Lidder said: “With direct non-stop day light flights to London from India, Virgin is focused on travelers to London. Our emphasis on customer service, value for money, quality and innovation and services like the Onboard Bar, massage therapy, Freedom Menu, award-winning in-flight entertainment and Clubhouses makes air travel to London with Virgin seamless, convenient and fun. The contest is part of our strategy to re-enforce the connect between London and Virgin.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
