MAM
Zee Music launches ‘Club nights’ in the UK to promote its fare
MUMBAI: Some plan contest, while others offer free gifts, but at Zee Music, thing are tad different. The music arm of the Chandra promoted Zee group, Zee Music, promotes its fare by throwing a party.
The music channel based in the queen’s land held its first officially endorsed club night at Bar Bollywood in Mayfair last Thursday, which was attended by several music industry artists and TV personalities, says a Zee Music release. With likes of Jay Sean and Juggy D performing on the Rishi Rich project, the night also saw Ikraar fame Nikita’s perform along with Zee’s own SK1.
While both Channel [V] as well as MTV are popular with youth world wide, Zee music is yet to make its presence felt. By introducing the club nights, which the channel plans to periodically conduct at the same venue, the channel will be putting in that extra effort needed to position it’s brand with the young Asian crowd.
For the benefit of those not a part of this bash, the Zee Music plans to exclusively air the event but fun doesn’t end here. Just like its Hindi entertainment counterpart- Zee, which has launched the Golden Voice Hunt, the music channel besides using the venue as material for it’s TV shows is planning to launch new music talent.
According to the Zee Network Europe marketing head Govind Shahi: “Zee Music Nights in Bar Bollywood gives us another chance to be interactive with our youthful audience whose constant feedback is one of the reasons why we have come up with this idea”
Meanwhile the haven’t really done away with other form of promotional campaigns, as a prelude to the glam campaign, the channel had promoted its TV channels heavily through poster advertising all over London.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
