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Ad Club delegation plans road shows to hype up AdAsia 03
MUMBAI: Ad Club Bombay has its work cut out this year. India’s largest advertising association made a successful bid for AdAsia 2003 nearly four years ago at Pattaya. Having done that, it is going all out to ensure that India becomes the centre-stage of advertising and marketing action in November 2003.
AdAsia is the continent’s most prestigious ad event and India is getting a chance to host it after 21 years (the last was in 1982). AdAsia, arguably Asia’s largest marketing, media and advertising event, is held every alternate year in the region. It attracts over 1000 top managers from all the three above-mentioned disciplines. Ad Club Bombay has chosen the picturesque pink city of Jaipur as the venue for the four-day event to be held between 10-14 November 2003.
From 21 March 2003 onwards, a high profile delegation of media, advertising and marketing professionals including Ad Club Bombay president Pradeep Guha, AdAsia 2003 planning committee chairman Ramesh Narayan and other eminent ad personalities will visit several Asian countries such as Thailand, Singapore, Malayasia to conduct road shows. The members of the delegation are positive that they will be able to get more foreign delegates to visit India during AdAsia 2003.
Speaking to indiantelevision.com, AdAsia 2003 chairman Ramesh Narayan says: “”The interest and involvement of the media, advertising and marketing industry across Asia is assured but we still want to make sure that we create the requisite hype and get more delegates interested.”
Renowned international personalities from the media, advertising and marketing will address discerning audiences at AdAsia 2003. “Some of the best speakers from across the globe will conduct the sessions. These eminent speakers will ensure that they address the concerns of the fraternity. We shall announce an impressive list of speakers within a week,” says Narayan.
After winning the bid, the Ad Club Bombay constituted an advisory board under the chairmanship of Vindi Banga (Hindustan Lever chairman) to formulate the basic direction and theme for AdAsia 2003. The board had eminent personalities such as Nandan Nilekani, Purush Grant, Anand Mahindra and Rajeev Chandrasekhar amongst others. The theme crystallized was “Break the rules!” and the idea was “Discontinuity may be the way forward”.
The main sponsor for the event is the Aditya Birla group; Videocon is the co-sponsor and CNBC is the official electronic channel partner. Other individual sponsors will be associated with different segments.
“The welcome dinner is on 10 November and there is a rest day on 12 November. All the delegates will be taken on a sight-seeing tour and entitled to participate in a golf tournament.
The entire ad fraternity will eagerly await the proceedings!
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
