MAM
Anita Nayyar is new ED-North of restructured Starcom
MUMBAI: Starcom India today announced that it has completed the restructuring of its India operations. In a move to strengthen future growth in the Northern Region, MediaVest Group today has appointed Anita Nayyar as Executive Director, Starcom North, based in Delhi.
According to an official release, the media dependent had decided to restructure into Starcom North and Starcom West/South, in order to gain greater focus on the unique business opportunities in each market. The company had earlier identified North and Delhi as an upcoming key market for the agency.
The newly appointed executive director’s last assignment was as vice president, media in Mudra Communications, for its Delhi office. She started her career in Media Planning and Buying in 1983 and for the last 20 years has worked for many agencies including Ogilvy & Mather, Initiative Media and Grey/Mediacom.
Nayyar’s career graph includes an impressive list of brands and categories that inlcudes Samsung Electronics, LG electronics,Maruti, Daewoo, Mitsubishi, Opel, Yamaha, Enfield, Shell, Motorola, Nokia, Samsung, Siemens, BSNL, MTNL, Dabur, Revlon, Nivea, Xerox, Samsung, Domino’s, Mcdonald’s, Nestle, SBI, American Express,Indian Airlines,Oberoi’s, Titan and Apollo.
Some of Nayyar’s biggest achievements include striking the first deal on Star News Channel for Maruti and Initiative Media’s World Cup deal in 1999.
See related story-
Starcom India restructure sees Ravi Kiran becoming MD, west, south
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
