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Colgate’s new Herbal White promises ‘pearl-like teeth’
MUMBAI: FMCG major Colgate Palmolive has launched its oral-care toothpaste Colgate Herbal White with a core brand promise of offering “pearly white teeth naturally”.
The launch of Colgate Herbal White is being supported by a 360-degree campaign including TV, outdoor advertising, in-store promotions and consumer-contact programmes. The merchandising and displays will continue to feature the mascot “Gillu-the beaver”.
Colgate’s strategy is to capitalise on two emerging trends – the growing consumer preference for herbal products and the emerging demand for an additional whitening benefit. Colgate Herbal White is an extension of the other herbal brand portfolio.
According to a press release, Colgate Herbal White with lemon extracts, eucalyptus, calcium, minerals and mint offers consumers a whole new brushing experience for sparkling white teeth. The release claims that the unique formulation has made the product a global success.
While unveiling Colgate Herbal White, a Colgate spokesperson said, “As the Number one oral care provider, we are continually looking for ways to strengthen our leadership by understanding and meeting consumers’ evolving needs and preferences. Our research has shown strong consumer demand for a whitening benefit from their toothpaste in addition to the fundamental requirements of strong, healthy teeth. Colgate Herbal White has been launched in response to this need.”
Colgate Herbal White will retail in new lemon-green cartons with Colgate’s trademark herbal motif. It will be available in 50 grams (Rs 12.50), 100 grams (Rs 25), 200 grams (Rs 45) packs across the country.
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
