MAM
Shell India’s chairman Nitin Prasad joins Cyient’s board of directors
Mumbai: Cyient, a global digital, engineering, and technology solutions company, announced that it has appointed an eminent business leader Nitin Prasad to its board of directors. Prasad is a dynamic and accomplished business leader who across his over 25 years of experience has delivered business turnarounds, high organic and inorganic growth across large organizations and developed, launched, and operated new business verticals in semiconductors, chemicals, energy, and clean energy across geographies spanning USA, Singapore, and India.
In his current role, as chairman of Shell Companies in India, Prasad has oversight over all of Shell’s companies and investments and was responsible for the company’s presence, reputation, and business development in India and was instrumental in building the capability and capacity of the company’s business and service centers.
He is passionate about building a sustainable, cleaner energy system and believes collaborations and partnerships are key to solving the energy transition and climate change challenges.
Prior to his recent role, Prasad was the managing director for Shell Lubricants for the cluster of India, Sri Lanka, and Bangladesh which was preceded by several other roles in Shell, including strategy, marketing, project delivery, and supply chain in different geographies.
Talking about his appointment, Prasad said, “Cyient has delivered record results and built a compelling platform for accelerated growth across sectors with deep integration of core capabilities across engineering services, sustainability amongst others. This commitment to delivering unique and differentiated sources of value for customers aligns with my own emphasis of customer centric innovation. I look forward to working with the Board to help the company deliver its long-term strategic ambitions and build on its strong ESG credentials.”
Cyient non-executive chairman MM Murugappan expressed his delight at the appointment and said, “We are excited to have Nitin join our board and look forward to benefiting from his expertise, as we continue to support our customers with the acceleration of the convergence of Digital, Engineering, and Technology. Nitin will provide a fresh perspective on solving sustainability challenges and his invaluable business experience will be beneficial to Cyient’s plans for accelerated growth. Please join us in welcoming Nitin to the Cyient family.”
Prasad completed his schooling from the Doon School, India before completing an engineering degree from Georgia Institute of Technology, USA and thereafter went on to complete his MBA from INSEAD.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
